Carlsbad, CA (August 26, 2026) – Upper Deck, the worldwide leader in entertainment and sports collectibles, is expanding its industry-leading entertainment license portfolio as it announces a new deal with Hasbro, a leading games, IP and toy company. As one of the most popular entertainment brands in the world, Hasbro has consistently ranked in License Global’s Top 10 Global Licensors for 11 consecutive years. Through this collaboration, Upper Deck will bring memorable moments and characters from Transformers, Power Rangers, G.I. Joe, M.A.S.K., Jem and the Holograms, and other fan-favorite properties to trading cards and games designed for long-time enthusiasts and collectors alike. The debut product through this new collaboration will celebrate the 40th Anniversary of The Transformers: The Movie, with a special trading card set honoring the lasting impact of the beloved franchise.
“Hasbro is one of the most recognizable brands in the world and has shaped generations of fans and pop culture storytelling,” said Jason Masherah, President of Upper Deck. “The characters and universes they’ve created represent lasting connections to stories that have been cherished for decades. Our goal with this collaboration is to create trading card experiences that honor the franchise legacies while giving fans new ways to engage with the titles they love.”
Alongside the 40th Anniversary of The Transformers: The Movie in August, and the nationally celebrated “Transformers Day” on September 17, Upper Deck is releasing a Transformers 40th Anniversary Special Edition trading card set in September, which will be available exclusively at Target. The set brings the legendary Autobots and Decepticons to life through cinematic poster-inspired trading cards. Every box will include the complete base set, alongside a “Stellar System” insert series featuring fan-favorite characters against a galaxy backdrop. Fans and collectors can also chase a range of eye-catching parallels and autographed cards from Peter Cullen, the iconic voice of Optimus Prime.
“Choosing to collaborate with Upper Deck opens the door to premium trading cards that commemorate the properties fans have loved for generations,” said Marianne James, Senior Vice President, Global Licensing at Hasbro. “Transformers, Power Rangers, and GI Joe continue to inspire passionate communities around the world, and we’re proud to work with a company that understands what makes these brands resonate so deeply with fans and how to capture those moments in beautifully designed trading cards.”
Expanding the collaboration further, later this year fans can also look forward to the The Transformers: The Movie 40th Anniversary trading card set under Upper Deck’s iconic Fleer brand, known for its timeless trading card designs and nostalgic appeal among collectors. The 100-card base set highlights memorable characters and scenes from the film across Fleer-inspired base and parallel designs. Inserts include “From Screen to Page” themed around artwork from the 20th anniversary IDW comic series, “More Than Meets the Eye” flip lenticular cards that showcase characters in both robot mode and vehicle mode, and “Instruments of Destruction” 3D lenticular cards that highlight the Decepticons and other villains from the film. The set also features autograph cards from select voice actors.
The upcoming The Transformers: The Movie 40th Anniversary trading card lineup marks only the beginning of this collaboration between Hasbro and Upper Deck, with future collections inspired by Power Rangers, G.I. Joe, M.A.S.K., Jem and the Holograms, and more on the horizon.
For the latest information and future updates on Hasbro trading cards, visit www.UpperDeck.com.
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Media Contact:
Nicole Curro, nicole@carvecomms.com
About Upper Deck:
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
About Hasbro:
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
The post UPPER DECK ANNOUNCES NEW LICENSING AGREEMENT WITH HASBRO appeared first on Upper Deck.
Upper Deck
In Enemies of
Gotham City you will take on the role of one of twelve villains in Batman’s Rogue’s Gallery and fight for control of Gotham City! Play power cards to carve out pieces of Gotham City, set the city ablaze, and make some cash along the way. But watch out for Batman and his allies who are looking to bring peace to their city and send you to Arkham Asylum.
Product depicted for demonstration purposes only and is subject to change without notice. ©2026 The Upper Deck Company.
BATMAN and all related characters and elements ©2026 & DC. WB SHIELD: © & WBEI. (s26) AGES 14+
Along with releasing the base game, the Enemies of Gotham City Knight on The Town Expansion will be making its debut, giving players the ability to dive into the full depth of Gotham City’s criminal underworld! Place deadly riddles across Gotham City as The Riddler and put the hurt on the other villains as Killer Croc. Single handedly take on your rivals as one of the two new Lone Villains by unleashing vengeance as The Phantasm or concocting secret formulas as Man-Bat!
The Enemies of Gotham City Knight on The Town Expansion introduces 4 new playable Villains to the meta.
– The Riddler
– Killer Croc
– The Phantasm
– Man-Bat
Killer Croc
Product depicted for demonstration purposes only and is subject to change without notice. ©2026 The Upper Deck Company.
BATMAN and all related characters and elements ©2026 & DC. WB SHIELD: © & WBEI. (s26) AGES 14+
“Bein’ a reptile man ain’t pretty. But it’s got its upsides. Like having the strength of a crocodile, for instance.”
Killer Croc starts the game with a unique hand of Power Cards that sets him apart from other Villains. He also has the ability to swim through the sewers of Gotham City and pop up almost anywhere, so long as those sewers have an exit and aren’t blocked by burning buildings.
The Riddler
Product depicted for demonstration purposes only and is subject to change without notice. ©2026 The Upper Deck Company.
BATMAN and all related characters and elements ©2026 & DC. WB SHIELD: © & WBEI. (s26) AGES 14+
“Maybe you’re seeing things that aren’t there. But then again, maybe I am giving you clues. I could be giving you a clue right now, couldn’t I?”
Prepare yourself to play as a mastermind, putting the enigma in Edward E. Nigma. The Riddler creates the ultimate mind game on the board of Gotham City by placing Riddle Tokens throughout the city’s districts. Some of these tokens can be flipped to reveal extra Control for The Riddler, which is strong but mostly harmless. Other tokens, however, can be flipped to reveal a “!” on their underside, and indicate that you’re in the crosshairs of one of The Riddler’s devastating Riddle Cards.
Lone Villains – A New Class of Criminal
Unlock new powerful mechanics with Lone Villains in the Knight on the Town expansion! The Phantasm and Man-Bat don’t use Goons, instead they use special decks of cards that give them powerful abilities.
The Phantasm
Product depicted for demonstration purposes only and is subject to change without notice. ©2026 The Upper Deck Company.
BATMAN and all related characters and elements ©2026 & DC. WB SHIELD: © & WBEI. (s26) AGES 14+
“Your Angel of Death awaits…”
As The Phantasm, you’re a vigilante, your goal is to clean up the streets of Gotham City and deliver cold, hard, unforgiving justice. Be sure to get Weapons that let you remove extra Goons, as this will let you use more Special Abilities. Use your Phantasm Cards to put the pressure on the Villains in the lead and force them to make tough—sometimes painful—choices.
Man-Bat
Product depicted for demonstration purposes only and is subject to change without notice. ©2026 The Upper Deck Company.
BATMAN and all related characters and elements ©2026 & DC. WB SHIELD: © & WBEI. (s26) AGES 14+
“The beast knows what chemicals are needed to bring itself about. It’s out of my control… SCREEEECH!”
As Man-Bat, your primary focus is less about controlling Gotham City and more about collecting ingredients to concoct the perfect Formulas. Play up to two Man-Bat cards every turn in an effort to rob the other Villains of their Goons, Weapons, Power Cards, and Fires and combine those raw materials into high-Infamy scoring formulas.
New Heroes
Watch out; the GCPD is on the case. Your control isn’t safe when Officer Montoya arrives to put out fires and save the day. Meanwhile, the brutal and unorthodox tactics of Detective Bullock can put fear into any villain.
New Power Cards!
Product depicted for demonstration purposes only and is subject to change without notice. ©2026 The Upper Deck Company.
BATMAN and all related characters and elements ©2026 & DC. WB SHIELD: © & WBEI. (s26) AGES 14+
Stay up to date on Enemies of Gotham City!
Get first looks of upcoming releases by following Upper Deck on Facebook @upperdeckent, Instagram @upperdeckent, X @upperdeckent, and YouTube @UDvids.
Learn more about Enemies of Gotham City and the Knight on The Town Expansion by visiting: https://upperdeck.com/enemies-of-gotham/
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The post Enemies of™ Gotham City™ – Knight on The Town Expansion Breakdown appeared first on Upper Deck.
Upper Deck
Something lurks in the sky above the Virtupets Space Station. For years, the citizens of Neopia thought the threat was neutralized and that the dark, mechanical shadow of the past had dissipated into the cosmos.
They were wrong.
Dr. Sloth has returned in an attempt to take control of Neopia. Here’s what you can look forward to in the Neopets Battledome TCG Return of Dr. Sloth set! Just a reminder, some of these hints may only contain snippets of information to not spoil the whole effect.
Here are a few things to look forward to in the upcoming set:
– Over 200 New Cards
– New Card Rarity
– 2 New Teams
– A Purple Base Neopet
– ALT ART!
These are some text lines from cards, some of these are partial excerpts:
– “… Gain 10 Attack, 10 Defense, and 10 Agility until the end of the next turn. Make 4 additional attacks this turn.”
– “Fetch 1 card with “attack” in its card effect from your deck.”
– “Destroy 1 card on your side of the Battledome. If you do, fetch 1 card from your deck.”
– “Target 1 card in the Battledome; void it.”
– “Randomly destroy 1 card in you opponent’s inventory. If it was a Legend, draw 2 cards and deal 2 damage to your opponent’s Neopet.”
– “Target any number of cards in the Battledome; destroy those cards. Deal 1 damage to your opponent’s Neopet for each card destroyed this way.”
Here are some card names you can expect to find:
– Transmogrification Potion
– Obliteratoes
– Randomly Firing Freeze Ray
– Dwoobaphone
– Evil Sloth Clone
– Wheelie
– Virtupets Militia
– Primary Grundo Bot RZ894
Sneak Peek:
Product depicted is for demonstration purposes only and is subject to change without notice.
© 2026 The Upper Deck Company. © Neopets 1999-2026 All Rights Reserved. AGES 6+
Stay up to date on all things Neopets Battledome TCG and watch these teasers get revealed by following our socials!
Get first looks at upcoming releases by following Upper Deck on Facebook @upperdeckent, Instagram @upperdeckent, X @upperdeckent, and YouTube @UDvids.
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Upper Deck
