Carlsbad, CA (September 30, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is introducing Upper Deck Moments
as the new brand for its revamped multi-licensor print-on-demand trading card program. Top plays, memories, events, and more will be turned into physical trading cards available to collectors around the world on UpperDeckEPack.com, Upper Deck’s patented platform that creates an unmatched experience for collectors. On e-Pack®, collectors will be able to purchase packs of Upper Deck Moments and collect cards shortly after those moments occur; they will also be able to open those packs and see their cards immediately, manage them in their digital collection, trade them with other collectors, choose to ship physical cards home, or sell them through connected retailer The Authority. Upper Deck Moments will initially roll out alongside the start of the 2026-27 NHL season, with the first Moment available now commemorating Evan Bouchard becoming the first defenseman in NHL history to score 5+ points in a season opener, and the first defenseman in 46 years to score a hat trick in a season-opening game. Upper Deck Moments will extend to Upper Deck’s class-leading licenses in the future, and the program will eventually expand to include entertainment, pop culture, and more so all fans can collect the moment with Upper Deck.
“One of our most important goals in creating products is turning memorable moments into keepsake collectibles,” said Jason Masherah, President of Upper Deck. “With Upper Deck Moments, we’ll be able to celebrate headline-making events across sports, entertainment, and beyond, helping fans and collectors join in and become a part of celebrating these moments.”
Top plays, memories, events, and more will be turned into physical trading cards available to collectors around the world on UpperDeckEPack.com, Upper Deck’s patented platform that creates an unmatched experience for collectors. On e-Pack®, collectors will be able to purchase packs of Upper Deck Moments and collect cards shortly after those moments occur; they will also be able to open those packs and see their cards immediately, manage them in their digital collection, trade them with other collectors, choose to ship physical cards home, or sell them through connected retailer The Authority.
All Upper Deck Moments cards will have a unified card design and product structure. Cards will start at .99 on e-Pack® and will release shortly following the milestone they are capturing. Collectors can also receive additional cards, including a Gold Parallel delivered as a bonus card at the time of pack opening, as well as serial numbered parallels including Red (numbered to 25), Blue (numbered to 10), and Black (numbered 1-of-1) delivered at the end of the sales window, as well as Autograph Parallels (numbered to five) and Black Autograph Parallels (numbered 1-of-1) for select Moments.
Upper Deck Moments will launch initially with top highlights from the start of the 2026-27 NHL season, and will follow shortly after with PWHL as the league kicks off its 2026-27 season. Following the initial launch, Upper Deck Moments will then expand across Upper Deck’s license portfolio to include more sports properties, entertainment, and pop culture. Find more information about the Upper Deck Moments program on UpperDeck.com.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
Media Contact:
Nicole Curro, nicole@carvecomms.com
NHL and the NHL Shield are registered trademarks of the National Hockey League. © 2026 NHL. All Rights Reserved.
The post UPPER DECK INTRODUCES REAL-TIME TRADING CARD PROGRAM, UPPER DECK MOMENTS™ appeared first on Upper Deck.
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Carlsbad, CA (October 1, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is proud to announce the addition of Ivar Stenberg to its roster of exclusive athletes. The second overall selection of the San Jose Sharks in the 2026 Upper Deck NHL Draft, Upper Deck will be the exclusive producer of Stenberg’s trading cards and memorabilia, featuring his name, image, likeness, and autograph as he begins his career in the NHL.
“Ivar has already established himself as one of the most exciting young players in hockey. His accomplishments span from Sweden’s top professional league to being one of the leading scorers for his country at the 2026 World Junior Championship,” said Jason Masherah, President of Upper Deck. “He’s poised to have a promising and long career in the NHL, and we can’t wait to help fans connect with him through premium memorabilia and trading cards as he steps on the ice in the NHL.”
Stenberg has rapidly established himself as one of hockey’s most dynamic young players. Developing through one of Sweden’s top programs, he recorded 33 points in 43 games during the 2025-26 season, the third-highest mark by a draft-eligible player in Swedish Hockey League history. Internationally, Stenberg was a key player for Team Sweden at the 2026 World Junior Championship, helping lead the team to a gold medal and tying for the team lead in scoring, showcasing his ability to elevate his game against top global competition. With his combination of speed, vision, and playmaking capability, Stenberg continues to emerge as one of the most promising players to watch as he takes the next step in his hockey career in the NHL.
Ivar Stenberg’s first Upper Deck Authenticated collection is available now celebrating his selection second overall by the San Jose Sharks in the 2026 Upper Deck NHL Draft. It features a signed draft day print, a signed 2026 Upper Deck NHL Draft puck, and a signed San Jose Sharks puck. Stenberg’s trading cards will be available in Upper Deck products, including his highly anticipated rookie cards like Young Guns®, his rookie debut jersey cards as part of the Upper Deck Debut Game Jersey Program, and his first on-ice NHL trading card as part of Upper Deck’s ‘New Arrivals’ program on Upper Deck e-Pack®. To stay up to date on all of Stenberg’s upcoming Upper Deck trading cards and memorabilia, visit UpperDeck.com.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
Upper Deck Media Contact:
Matt Burkey, matt@carvecomms.com
NHL and the NHL Shield are registered trademarks and NHL Draft name and logo are trademarks of the National Hockey League. © 2026 NHL. All Rights Reserved.
The post NUMBER TWO OVERALL NHL DRAFT PICK IVAR STENBERG JOINS UPPER DECK AS EXCLUSIVE ATHLETE appeared first on Upper Deck.
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In this Artist Spotlight we are excited to feature the talented Christina Myrvold. Christina Myrvold brings Gotham City to life in Enemies of Gotham City. Myrvold was the master 3D sculptor behind the buildings and building toppers in Upper Deck’s newest miniature game, Enemies of Gotham City. Get a behind the scenes look as we discuss Christina Myrvold’s process in sculpting the iconic cityscape in Enemies of Gotham City.
Product depicted for demonstration purposes only and is subject to change without notice. ©2026 The Upper Deck Company.
BATMAN and all related characters and elements ©2026 & DC. WB SHIELD: © & WBEI. (s26) AGES 14+
- How did you go about translating Gotham City into these building sculptures?
First I had to understand what made Gotham such an iconic city; architecturally it blends a variety of styles such as Art Deco and Retrofuturism, but with a Gothic Revival twist, which gives it an intimidating, oppressing and foreboding appearance and presence. Since 3D-printed minis work best with simplified shapes, we leaned into a more streamlined Art Deco and Retrofuturism approach, with less emphasis on the Gothic Revival elements.
- Were there any buildings or examples you used as references when sculpting for Enemies of Gotham City?
I was offered a few real-world references by the art team; the Chrysler Building and Empire State Building to name a few, but I also found numerous images of old Art Deco or 50s-style buildings online which helped inspire and inform a lot of the shape language in all of the buildings I designed.
- How are you able to balance Gotham City aesthetics with your own design ideas?
I actually happen to be a big fan of both Art Deco and Retrofuturism, so my designs tend to naturally lean toward that direction! I believe it all comes down to understanding what makes a structure feel like it belongs to a specific era or location, and almost putting yourself in the shoes of the architects of said location. Once you grasp the shape language of the style, your own design voice emerges naturally as you problem-solve.
- Are there any differences in your workflow when designing a building at this scale compared to a larger-sized project?
Absolutely! For small 3D-printed models, the silhouette is everything. I utilize the principle of “big, medium, small” and make sure that even the smallest parts remain legible when sized down. On larger projects, you can add endless details to sell the design, but with minis, you have to be much more selective about which elements to include. It’s a challenge I personally quite enjoy, and it often pushes my designs in directions I wouldn’t explore at larger scales.
- Which techniques did you use to design aspects of the game like the fire/ice/vine pieces?
I started out with designing a rough base in Blender for all the pieces, and eventually moved all of the sculpts to Substance 3D Modeler for further refinement in VR. I find VR sculpting both faster and more creatively flexible than flatscreen workflows, and it’s generally my go-to way of sculpting in 3D.
- Which game component that you created is your favorite and why? I’d have to say the plant sculpt, as I spent the most time with it in VR and it just has so much personality. I’d also highlight the Police Building, as it’s the most visually striking and unique out of all the buildings, and it really embodies that classic Art Deco style.
Get first looks of upcoming releases by following Upper Deck on Facebook @upperdeckent, Instagram @upperdeckent, X @upperdeckent, and YouTube @UDvids.
Learn more about Enemies of Gotham City and the Knight on The Town Expansion by visiting: https://upperdeck.com/enemies-of-gotham/
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The post Bringing Gotham City™ From Screen to Tabletop: An Interview With Christina Myrvold on Enemies of™ Gotham City™ Building Miniatures appeared first on Upper Deck.
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