For the fifth year in a row, Upper Deck is serving as the title sponsor of the NHL Draft. On June 26-27, at KeyBank Center in Buffalo, New York, Upper Deck will be on site to welcome the newest wave of rookies to the NHL and unite hockey fans around their passion for the sport and for trading cards. But that’s not all – even before the first round gets underway, Upper Deck will be in the area hosting a pre-draft party to get fans excited ahead of the big weekend.
Upper Deck SP Authentic Launch & Draft Party
Join us for a FREE event on Wednesday, June 24 from 5-8 pm at – with 2025-26 SP Authentic releasing and the Upper Deck NHL Draft just days away, this is the perfect opportunity for a massive celebration of both hockey and hockey trading cards. Attendees will receive a complimentary swag bag which includes a voucher for Upper Deck product, a raffle ticket, and a 2026 Upper Deck NHL Draft promo pack. The fun doesn’t stop there – the night will also feature raffles and box breaks all night long, as well as appearances from Michael Misa and Zayne Parekh, so expect an action-packed and memorable night.
For complete details, visit Dave and Adam’s website.
Address: 375 Commerce Drive, Amherst, NY 14228
2026 Upper Deck NHL Draft
Upper Deck will be set up inside KeyBank Center for both days of the NHL Draft with plenty of exciting activations for both hockey fans and collectors.
Free Promo Packs!
All attendees of the 2026 Upper Deck NHL Draft will receive a free 2026 NHL Draft Promo Pack that features players selected by the Buffalo Sabres in years past as well as former number one overall draft picks.
Personalized Trading Card Station
Have you ever wanted your own Upper Deck hockey card? Now is your chance! Our fan-favorite personalized trading card station returns! Don’t miss out on the opportunity to get a free trading card of yourself that you can take home and add to your collection. With a 2026 Upper Deck NHL Draft theme, this 1-of-1 is sure to make any collector jealous.
Purchase Hockey Cards and Play Puck-o!
Joining us at the 2026 Upper Deck NHL Draft is one of the most esteemed hobby shops in the industry, We The Hobby. They’ll be breaking live during the draft, giving away Upper Deck Authenticated memorabilia, and more! They’ll also have various Upper Deck hockey sets on site for attendees to purchase. With any purchase of 2024-25/2025-26 Upper Deck Hockey hobby product, you’ll be able to play ‘Puck-O’ to win event-exclusive promo items.
Meet Devon Levi!
Buffalo Sabres goalie Devon Levi will be at the Upper Deck booth on June 27 signing complimentary 5x7s! Don’t miss out on meeting and receiving an autograph from the Buffalo netminder. Make sure to line up early as 5x7s are first come, first served while supplies last during the appearance time.
Time: 12 pm – 1:30 pm
2026 NHL Draft E-pack Promo Set
The number one wing in the draft gets its first trading card! For the first time ever, Upper Deck’s free E-Pack promo set will have a physical component, and it’s going to be a hot commodity. The 2026 NHL Draft E-pack Promo Set features five top prospects in the draft across 2 different designs. Collectors can find base cards as well as a “Lost in the Sauce” parallel – perfect for celebrating Buffalo as the host city. While collectors can only land 6 of the 10 cards upon redemption, trading with e-pack users for the others needed will yield an achievement for a physical card, as Wing Man enters his name as the number one wing in the draft. Act fast – this hot rookie will only be available to collect for a limited time. Click here to collect!
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Carlsbad, CA (June 19, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is creating collectibles and games based on the hit series The Last Kingdom. As part of a collaboration with NBCUniversal, the collectibles leader will help fans to further connect with the acclaimed show. A trading card set and game will headline the initial releases, with both scheduled to launch later this year.
“We’re always thrilled to give fans new ways to engage with the franchises they love. The Last Kingdom is widely acclaimed and has fans around the world, so being able to release both a trading card set and a game will allow fans, collectors, and gamers to further enjoy the series.” said Travis Rhea, Upper Deck Director of Entertainment Brands.
The Last Kingdom: Destiny is All card game is a new two-player game that focuses on the characters, locations, and themes across all five seasons of the series. Players will take command of either the Saxon or Great Heathen Armies and battle one another to take control of all four kingdoms. Taking turns, players will recruit characters to their cause and position troops to capture strategic locations in hope to turn fate to their side – as whoever can gain territory control wins.
The Last Kingdom trading card set brings all five seasons of the series to life. A 100-card base set spans fan-favorite characters, with an array of parallels available including silver and gold numbered as low as 10. A variety of inserts provide a visual representation of the series, including ‘The Future is Fate’, ‘I am Uhtred Son of Uhtred’, and ‘Born a Saxon and Raised a Dane’ — featuring parallels numbered as low as 10. Fans and collectors can also look for autographs and memorabilia from a number of the top cast members, including map relics and Destiny is All autographs.
The Last Kingdom trading card set and card game are scheduled to release later this year. For more information and to stay up to date on release timing, please visit UpperDeck.com.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck,/UpperDeckEnt), Instagram (UpperDeckSports,UpperDeckEnt), X (formerly known as Twitter) (UpperDeckSports,UpperDeckEnt), and YouTube (UDvids).
The Last Kingdom series © 2015 – 2022 Carnival Film & Television Limited
The post UPPER DECK TO PRODUCE ‘THE LAST KINGDOM’ COLLECTIBLES AND GAMES appeared first on Upper Deck.
Upper Deck
Carlsbad, CA (June 16, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is now the official home for premium and authentic memorabilia for the USMNT and USWNT. The new license with U.S. Soccer paired with the new U.S. National Soccer Team Player’s Association license expands Upper Deck’s presence in the global soccer collectibles market and extends its growth across sports. Through officially licensed Upper Deck Authenticated memorabilia, fans will have new ways to connect with some of soccer’s most celebrated athletes and commemorate their career-high moments through lasting collectibles, including Upper Deck spokesperson and former USWNT captain, Alex Morgan.
“Upper Deck has proudly supported the sport of soccer for more than 30 years – from our first ‘Upper Deck World Cup’ trading card set that released in 1993, to recently adding Alex Morgan, one of the greatest players to ever take the pitch, as an Upper Deck exclusive spokesperson,” said Jason Masherah, President of Upper Deck. “This collaboration not only reflects the growth of soccer in North America but reinforces our commitment to honoring American soccer’s greatest athletes while bringing fans closer to the team and players they love.”
To mark the start of the relationship, Upper Deck Authenticated is launching dedicated memorabilia collections for Alex Morgan and Trinity Rodman. Each collection will feature a curated selection of signed memorabilia, celebrating both Morgan’s legacy as one of the most iconic figures in women’s soccer alongside Rodman’s emergence as one of the game’s most exciting young stars. As part of the launch, a dual-signed print, ‘American Glory’, will be available, highlighting Morgan and Rodman sharing the pitch as part of the USWNT.
Morgan’s new collection focuses on her time representing the United States. Signed and inscribed jerseys tell the story of her time playing on the sport’s biggest stages as a member of the USWNT, including “2x US Soccer POY” and “123 Career Goals” inscriptions. Signed Team USA Olympics canvas posters, and a signed USWNT warm-up jacket are also featured in the latest drop. As an Upper Deck exclusive spokesperson, Morgan represents a natural starting point as the collectibles leader becomes the official home for U.S. Soccer memorabilia.
One of the most popular and electrifying personalities in soccer, Trinity Rodman’s first UDA collection captures the exciting and historic start to her career. The pre-order launch features several signed USWNT home and away jerseys, as well as multiple signed prints spotlighting significant moments in her career so far playing for Team USA, including winning gold at the 2024 Paris Olympics.
Collectors and soccer fans can find the latest information on upcoming U.S. Soccer memorabilia at UpperDeck.com.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck,/UpperDeckEnt), Instagram (UpperDeckSports,UpperDeckEnt), X (formerly known as Twitter) (UpperDeckSports,UpperDeckEnt), and YouTube (UDvids).
About U.S. Soccer
Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Our vision is clear; we exist in service to soccer. Our ambition, working across the soccer ecosystem, is to ignite a national passion for the game. We believe soccer is more than a sport; it is a force for good. We are focused in three areas: Soccer Everywhere, ensuring everyone, everywhere experiences the joy of soccer; Soccer Success, our 27 National Teams and pro leagues winning on the world stage; and Soccer Investment, maximizing and diversifying investments to sustainably grow the game at all levels. For more information, visit ussoccer.com/ourvision.
Media Contact:
Nicole Curro, nicole@carvecomms.com
The post UPPER DECK ANNOUNCES LICENSE WITH U.S. SOCCER TO PRODUCE MEMORABILIA FOR MEN’S & WOMEN’S NATIONAL TEAMS appeared first on Upper Deck.
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