You’ve decided to open up a trading card shop which is exciting, but how do you establish yourself as an industry expert in your community and more importantly, with your customers. Most collectors who walk into a hobby shop are pretty savvy and do a lot with regard to checking out what is going on [...]
Upper Deck Blog
Upper Deck wants to help in providing entrepreneurs interested in chasing their dream of working in the sports industry with the tools they need to open a trading card shop. Through our series of “How to Open a Trading Card Shop” stories here on the Upper Deck Blog, we believe we are preparing business people [...]
Upper Deck Blog
Recently Upper Deck ran the company’s National Hockey Card Day promotion in Canada and the United States. Tens of thousands of fans made it out to score their free hockey packs, but hundreds reached out to Upper Deck upset because they didn’t have a hobby shop in their immediate area.
Upper Deck was positioned like no [...]
Upper Deck Blog