Upper Deck Surprises Kids at the NHLPA Rookie Showcase by Bringing in Top Rookies to Open NHL® Packs Together!

Bringing kids into the hobby has been a focus for Upper Deck for some time. With the 2015-16 NHL® Rookie Class being one of the most anticipated classes in a decade, Upper Deck believes kids need to be a major focus of the company’s marketing initiatives. Therefore, at the 2015 NHLPA Rookie Showcase, Upper Deck [...]