Posts Tagged ‘Deck’

UPPER DECK ANNOUNCES LICENSING AGREEMENT WITH ICONIC JIM HENSON COMPANY, UNVEILS DEBUT TRADING CARD PRODUCT

Carlsbad, CA (September 17, 2026) – Upper Deck, the worldwide leader in entertainment and sports collectibles, is expanding its premium licensed entertainment portfolio with the addition of the storied and trailblazing Jim Henson Company. Honoring Henson’s legendary and innovative career as a beloved puppeteer, filmmaker, and television pioneer, Upper Deck will create new avenues for fans to connect with classic characters and films, including Labyrinth, The Dark Crystal, Farscape, and Fraggle Rock through premium trading cards and tabletop games. Upper Deck’s debut trading card product in its Jim Henson Company collection will be under its iconic Skybox brand, commemorating the whimsical creatures and characters of Labyrinth in honor of the film’s 40th anniversary. 

“Jim Henson’s work represents the gold standard of imaginative storytelling and fantasy worlds that have inspired generations,” said Jason Masherah, President of Upper Deck. “The opportunity to bring these classic characters into our collectibles portfolio allows us to celebrate them in a tangible way. We look forward to honoring Jim Henson’s legacy, while also inviting fans and collectors to experience these worlds in an entirely new format.” 

“With the massive comeback of nostalgia-based trading cards recently, the timing is perfect to partner with renowned market leader Upper Deck to bring to market several of our favorite legacy Jim Henson properties. The first drop featuring Labyrinth is the first time ever that trading cards based on this beloved 80’s film featuring David Bowie will be released and it’s a great way to celebrate the 40th anniversary of this fantasy classic,” states Melissa Segal, head of Global Consumer Products at The Jim Henson Company. 

Celebrating the film’s 40th anniversary, the Skybox release of Labyrinth utilizes the brand’s signature aesthetic to help capture the detail and personality of the movie’s beloved characters. Fans can expect themed inserts, serial numbered cards (numbered to 1986), 1-of-1 diamond parallels, and 1-of-1 canvas art gold parallels centered around the journey of Sarah and the Goblin King. Key inserts will explore behind-the-scenes from the film, including “Journey of the Labyrinth” and the duality-driven “Not What It Seems” lenticular cards. Rare chase inserts titled “I Move the Stars for No One,” “This is a Gift,” and “It’s Only Forever” will be up for collecting, along with sketch cards and autographs from comic book artists, puppeteers, voice actors, and cast members including Jennifer Connelly, with dual, triple, and quad-autograph variants also available. 

Following the Skybox Labyrinth release in early 2027, fans can look forward to The Dark Crystal: Age of Resistance trading card set later in the year, featuring exclusive autographs from fan-favorite cast members in the series. Additional trading card releases inspired by The Dark Crystal, Fraggle Rock, and Farscape are on the horizon, alongside tabletop games based on select films, including Labyrinth and The Dark Crystal. 

For the latest information and to stay up to date about future Upper Deck collectibles with The Jim Henson Company, visit UpperDeck.com. 

### 

Media Contact: 

Nicole Curro, nicole@carvecomms.com 

About Upper Deck: 

Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds. 

Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck,/UpperDeckEnt), Instagram (UpperDeckSports,UpperDeckEnt), X (formerly known as Twitter) (UpperDeckSports,UpperDeckEnt), and YouTube (UDvids). 

About The Jim Henson Company 

The Jim Henson Company has remained an established leader in family entertainment for over 70 years and is recognized as an innovator in puppetry, animatronics, and digital animation. The Company’s most recent credits include the Amazon Kids+ series Jim Henson’s Monster Dance, the PBS KIDS special Wowsabout, the hit holiday special for Apple TV The First Snow of Fraggle Rock, and the Emmy-nominated Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip for Disney+, as well as the Oscar®-winning Guillermo Del Toro’s Pinocchio for Netflix, and the Emmy®-winning Fraggle Rock: Back to the Rock for Apple TV. Other television credits include Slumberkins and Harriet the Spy for Apple TV; Dinosaur Train, Splash and Bubbles, and Sid the Science Kid all for PBS; Earth to Ned for Disney+; and the Netflix series Word Party and the Emmy-winning The Dark Crystal: Age of Resistance. Iconic catalogue titles include Fraggle Rock, The Storyteller, Farscape, and the ground-breaking fantasy classics The Dark Crystal and Labyrinth. 

Headquartered in Los Angeles with additional locations in New York and London, the Company is also home to Jim Henson’s Creature Shop, a pre-eminent puppet and creature-building group and industry leader in puppeteered digital animation, with international film, television, theme park, and advertising clients. 

The post UPPER DECK ANNOUNCES LICENSING AGREEMENT WITH ICONIC JIM HENSON COMPANY, UNVEILS DEBUT TRADING CARD PRODUCT appeared first on Upper Deck.

Upper Deck

UPPER DECK ANNOUNCES NEW LICENSING AGREEMENT WITH HASBRO

Carlsbad, CA (August 26, 2026) – Upper Deck, the worldwide leader in entertainment and sports collectibles, is expanding its industry-leading entertainment license portfolio as it announces a new deal with Hasbro, a leading games, IP and toy company. As one of the most popular entertainment brands in the world, Hasbro has consistently ranked in License Global’s Top 10 Global Licensors for 11 consecutive years. Through this collaboration, Upper Deck will bring memorable moments and characters from Transformers, Power Rangers, G.I. Joe, M.A.S.K., Jem and the Holograms, and other fan-favorite properties to trading cards and games designed for long-time enthusiasts and collectors alike. The debut product through this new collaboration will celebrate the 40th Anniversary of The Transformers: The Movie, with a special trading card set honoring the lasting impact of the beloved franchise.

“Hasbro is one of the most recognizable brands in the world and has shaped generations of fans and pop culture storytelling,” said Jason Masherah, President of Upper Deck. “The characters and universes they’ve created represent lasting connections to stories that have been cherished for decades. Our goal with this collaboration is to create trading card experiences that honor the franchise legacies while giving fans new ways to engage with the titles they love.”

Alongside the 40th Anniversary of The Transformers: The Movie in August, and the nationally celebrated “Transformers Day” on September 17, Upper Deck is releasing a Transformers 40th Anniversary Special Edition trading card set in September, which will be available exclusively at Target. The set brings the legendary Autobots and Decepticons to life through cinematic poster-inspired trading cards. Every box will include the complete base set, alongside a “Stellar System” insert series featuring fan-favorite characters against a galaxy backdrop. Fans and collectors can also chase a range of eye-catching parallels and autographed cards from Peter Cullen, the iconic voice of Optimus Prime.

“Choosing to collaborate with Upper Deck opens the door to premium trading cards that commemorate the properties fans have loved for generations,” said Marianne James, Senior Vice President, Global Licensing at Hasbro. “Transformers, Power Rangers, and GI Joe continue to inspire passionate communities around the world, and we’re proud to work with a company that understands what makes these brands resonate so deeply with fans and how to capture those moments in beautifully designed trading cards.”

Expanding the collaboration further, later this year fans can also look forward to the The Transformers: The Movie 40th Anniversary trading card set under Upper Deck’s iconic Fleer brand, known for its timeless trading card designs and nostalgic appeal among collectors. The 100-card base set highlights memorable characters and scenes from the film across Fleer-inspired base and parallel designs. Inserts include “From Screen to Page” themed around artwork from the 20th anniversary IDW comic series, “More Than Meets the Eye” flip lenticular cards that showcase characters in both robot mode and vehicle mode, and “Instruments of Destruction” 3D lenticular cards that highlight the Decepticons and other villains from the film. The set also features autograph cards from select voice actors.

The upcoming The Transformers: The Movie 40th Anniversary trading card lineup marks only the beginning of this collaboration between Hasbro and Upper Deck, with future collections inspired by Power Rangers, G.I. Joe, M.A.S.K., Jem and the Holograms, and more on the horizon.

For the latest information and future updates on Hasbro trading cards, visit www.UpperDeck.com.

###

Media Contact:

Nicole Curro, nicole@carvecomms.com

About Upper Deck:

Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).

About Hasbro:

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

The post UPPER DECK ANNOUNCES NEW LICENSING AGREEMENT WITH HASBRO appeared first on Upper Deck.

Upper Deck

Upper Deck, NHLPA, and NHL to Bring Top NHL Prospects to The National Sports Collectors Convention

Upper Deck, the NHLPA, and the NHL are teaming up to bring collectors and hockey fans as close to the action as possible this year at The National Sports Collectors Convention. On Thursday, July 30 from 2-4 PM, some of hockey’s top prospects will make a special visit to The National at the Upper Deck booth (345 & 545). Gavin McKenna, Porter Martone and Cole Hutson headline the list of 22 players who will be interacting with fans in person and online. 

The players will hang out at the Upper Deck Breaker’s Lounge, opening packs with collectors and taking pictures with fans as part of Upper Deck’s personalized trading card station (stay tuned to Upper Deck social on Thursday, July 30 for details on how to have a chance to participate). They will also be participating in the hobby’s top podcasts and joining eBay Live. 

In addition to visiting Upper Deck’s booth, the players will also take to the show floor, joining some Certified Diamond Dealers at their booths to break product and join live breaks online.  

 Be sure to head to the Upper Deck booth on Thursday, July 30 at 2 PM to meet some of the NHL’s most exciting prospects and enjoy the greatest sports card show in the world with Upper Deck, the NHLPA, and the NHL.

The post Upper Deck, NHLPA, and NHL to Bring Top NHL Prospects to The National Sports Collectors Convention appeared first on Upper Deck.

Upper Deck