UPPER DECK ANNOUNCES NEW LICENSING AGREEMENT WITH HASBRO
Carlsbad, CA (August 26, 2026) – Upper Deck, the worldwide leader in entertainment and sports collectibles, is expanding its industry-leading entertainment license portfolio as it announces a new deal with Hasbro, a leading games, IP and toy company. As one of the most popular entertainment brands in the world, Hasbro has consistently ranked in License Global’s Top 10 Global Licensors for 11 consecutive years. Through this collaboration, Upper Deck will bring memorable moments and characters from Transformers, Power Rangers, G.I. Joe, M.A.S.K., Jem and the Holograms, and other fan-favorite properties to trading cards and games designed for long-time enthusiasts and collectors alike. The debut product through this new collaboration will celebrate the 40th Anniversary of The Transformers: The Movie, with a special trading card set honoring the lasting impact of the beloved franchise.
“Hasbro is one of the most recognizable brands in the world and has shaped generations of fans and pop culture storytelling,” said Jason Masherah, President of Upper Deck. “The characters and universes they’ve created represent lasting connections to stories that have been cherished for decades. Our goal with this collaboration is to create trading card experiences that honor the franchise legacies while giving fans new ways to engage with the titles they love.”
Alongside the 40th Anniversary of The Transformers: The Movie in August, and the nationally celebrated “Transformers Day” on September 17, Upper Deck is releasing a Transformers 40th Anniversary Special Edition trading card set in September, which will be available exclusively at Target. The set brings the legendary Autobots and Decepticons to life through cinematic poster-inspired trading cards. Every box will include the complete base set, alongside a “Stellar System” insert series featuring fan-favorite characters against a galaxy backdrop. Fans and collectors can also chase a range of eye-catching parallels and autographed cards from Peter Cullen, the iconic voice of Optimus Prime.
“Choosing to collaborate with Upper Deck opens the door to premium trading cards that commemorate the properties fans have loved for generations,” said Marianne James, Senior Vice President, Global Licensing at Hasbro. “Transformers, Power Rangers, and GI Joe continue to inspire passionate communities around the world, and we’re proud to work with a company that understands what makes these brands resonate so deeply with fans and how to capture those moments in beautifully designed trading cards.”
Expanding the collaboration further, later this year fans can also look forward to the The Transformers: The Movie 40th Anniversary trading card set under Upper Deck’s iconic Fleer brand, known for its timeless trading card designs and nostalgic appeal among collectors. The 100-card base set highlights memorable characters and scenes from the film across Fleer-inspired base and parallel designs. Inserts include “From Screen to Page” themed around artwork from the 20th anniversary IDW comic series, “More Than Meets the Eye” flip lenticular cards that showcase characters in both robot mode and vehicle mode, and “Instruments of Destruction” 3D lenticular cards that highlight the Decepticons and other villains from the film. The set also features autograph cards from select voice actors.
The upcoming The Transformers: The Movie 40th Anniversary trading card lineup marks only the beginning of this collaboration between Hasbro and Upper Deck, with future collections inspired by Power Rangers, G.I. Joe, M.A.S.K., Jem and the Holograms, and more on the horizon.
For the latest information and future updates on Hasbro trading cards, visit www.UpperDeck.com.
###
Media Contact:
Nicole Curro, nicole@carvecomms.com
About Upper Deck:
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
About Hasbro:
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
The post UPPER DECK ANNOUNCES NEW LICENSING AGREEMENT WITH HASBRO appeared first on Upper Deck.
UPPER DECK ANNOUNCES EXCLUSIVE AUTOGRAPH TRADING CARD DEAL WITH 2026 NHL FIRST OVERALL PICK GAVIN MCKENNA
Carlsbad, CA (June 26, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is proud to welcome Gavin McKenna, the first overall pick in the 2026 Upper Deck NHL Draft, to its roster. As part of the deal, Upper Deck will be the sole producer of McKenna’s NHL autographed trading cards – holding the rights to use McKenna’s name, image, likeness, and autograph on Upper Deck trading cards, including popular brands like the Upper Deck Flagship Series, SP Authentic, and O-Pee-Chee-Platinum.
At 18 years old, Gavin McKenna has already announced his arrival to the NHL even before stepping on the ice for the first time. In the 2025-26 season, the Penn State forward registered an exceptional 51 points, 15 goals, and 36 assists in 35 games. His standout freshman season earned him Big Ten Scoring Champion and Freshman of the Year honors, as well as a spot among finalists for the Hobey Baker Award. Along the way, McKenna set a new Penn State single-season record for assists and became the first player in program history to lead the conference in scoring. McKenna also recorded 14 points in seven games at the 2026 IIHF World Junior Championship. Known for his creativity and offensive playmaking, he continues to captivate fans as he makes the jump to the professional level.
“Gavin McKenna is already setting a new standard with his record-breaking performance at Penn State. As a prospect, his combination of hustle and creativity truly sets him apart,” said Jason Masherah, President of Upper Deck. “We’re excited to welcome him to the Upper Deck roster, and can’t wait to capture and commemorate the moments that will define his career for collectors and fans around the world.”
Gavin McKenna trading cards will be available in Upper Deck flagship products, including his highly anticipated rookie cards like Young Guns®, Future Watch, and more during the 2026-27 NHL season at Certified Diamond Dealers worldwide as well as mass retailers. McKenna’s exclusive cards will also be available on Upper Deck e-Pack®, including his first NHL trading card as part of Upper Deck’s new ‘First Round Draft Cards’ program, which commemorates in real time the moment players are drafted. Players’ photos will be taken on stage as they hear their name called, and turned into a trading card that will be available on UpperDeckEPack.com shortly after they’re drafted. To stay up to date on all of McKenna’s upcoming Upper Deck trading cards, visit UpperDeck.com.
###
About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
Upper Deck Media Contact:
Matt Burkey, matt@carvecomms.com
NHL and the NHL Shield are registered trademarks and NHL Draft name and logo are trademarks of the National Hockey League. © 2026 NHL. All Rights Reserved.
The post UPPER DECK ANNOUNCES EXCLUSIVE AUTOGRAPH TRADING CARD DEAL WITH 2026 NHL FIRST OVERALL PICK GAVIN MCKENNA appeared first on Upper Deck.
Categories: Upperdeck Tags: 2026, announces, Autograph, Card, Deal, Deck, exclusive, First, GAVIN, MCKENNA, OVERALL, Pick, Trading, Upper
UPPER DECK ANNOUNCES LICENSE WITH U.S. SOCCER TO PRODUCE MEMORABILIA FOR MEN’S & WOMEN’S NATIONAL TEAMS
Carlsbad, CA (June 16, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is now the official home for premium and authentic memorabilia for the USMNT and USWNT. The new license with U.S. Soccer paired with the new U.S. National Soccer Team Player’s Association license expands Upper Deck’s presence in the global soccer collectibles market and extends its growth across sports. Through officially licensed Upper Deck Authenticated memorabilia, fans will have new ways to connect with some of soccer’s most celebrated athletes and commemorate their career-high moments through lasting collectibles, including Upper Deck spokesperson and former USWNT captain, Alex Morgan.
“Upper Deck has proudly supported the sport of soccer for more than 30 years – from our first ‘Upper Deck World Cup’ trading card set that released in 1993, to recently adding Alex Morgan, one of the greatest players to ever take the pitch, as an Upper Deck exclusive spokesperson,” said Jason Masherah, President of Upper Deck. “This collaboration not only reflects the growth of soccer in North America but reinforces our commitment to honoring American soccer’s greatest athletes while bringing fans closer to the team and players they love.”
To mark the start of the relationship, Upper Deck Authenticated is launching dedicated memorabilia collections for Alex Morgan and Trinity Rodman. Each collection will feature a curated selection of signed memorabilia, celebrating both Morgan’s legacy as one of the most iconic figures in women’s soccer alongside Rodman’s emergence as one of the game’s most exciting young stars. As part of the launch, a dual-signed print, ‘American Glory’, will be available, highlighting Morgan and Rodman sharing the pitch as part of the USWNT.
Morgan’s new collection focuses on her time representing the United States. Signed and inscribed jerseys tell the story of her time playing on the sport’s biggest stages as a member of the USWNT, including “2x US Soccer POY” and “123 Career Goals” inscriptions. Signed Team USA Olympics canvas posters, and a signed USWNT warm-up jacket are also featured in the latest drop. As an Upper Deck exclusive spokesperson, Morgan represents a natural starting point as the collectibles leader becomes the official home for U.S. Soccer memorabilia.
One of the most popular and electrifying personalities in soccer, Trinity Rodman’s first UDA collection captures the exciting and historic start to her career. The pre-order launch features several signed USWNT home and away jerseys, as well as multiple signed prints spotlighting significant moments in her career so far playing for Team USA, including winning gold at the 2024 Paris Olympics.
Collectors and soccer fans can find the latest information on upcoming U.S. Soccer memorabilia at UpperDeck.com.
###
About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck,/UpperDeckEnt), Instagram (UpperDeckSports,UpperDeckEnt), X (formerly known as Twitter) (UpperDeckSports,UpperDeckEnt), and YouTube (UDvids).
About U.S. Soccer
Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Our vision is clear; we exist in service to soccer. Our ambition, working across the soccer ecosystem, is to ignite a national passion for the game. We believe soccer is more than a sport; it is a force for good. We are focused in three areas: Soccer Everywhere, ensuring everyone, everywhere experiences the joy of soccer; Soccer Success, our 27 National Teams and pro leagues winning on the world stage; and Soccer Investment, maximizing and diversifying investments to sustainably grow the game at all levels. For more information, visit ussoccer.com/ourvision.
Media Contact:
Nicole Curro, nicole@carvecomms.com
The post UPPER DECK ANNOUNCES LICENSE WITH U.S. SOCCER TO PRODUCE MEMORABILIA FOR MEN’S & WOMEN’S NATIONAL TEAMS appeared first on Upper Deck.