For the last three years, Canadians have enjoyed a special treat to go along with Hockey Day in Canada where they can head to select hobby shops and score free packs of Upper Deck NHL cards. It is called National Hockey Card Day and this past year was widely considered one of the best events [...]
Upper Deck Blog
Since 2009, Upper Deck has partnered with Canadian retailers to put on the wildly successful National Hockey Card Day program where collectors can receive a FREE pack of NHL trading cards just for visiting participating stores on a specific day. Retailers love the event because with so much traffic in their stores, they usually have [...]
Upper Deck Blog
The Hockey Heroes insert set has been an integral part of the Upper Deck NHL release each year, but it had grown a little tired and become redundant for collectors. So the hockey team worked to come up with a new way to deliver the set to collectors. We felt it was time to eliminate [...]
Upper Deck Blog