Upper Deck Surprises Kids at the NHLPA Rookie Showcase by Bringing in Top Rookies to Open NHL® Packs Together!
Bringing kids into the hobby has been a focus for Upper Deck for some time. With the 2015-16 NHL® Rookie Class being one of the most anticipated classes in a decade, Upper Deck believes kids need to be a major focus of the company’s marketing initiatives. Therefore, at the 2015 NHLPA Rookie Showcase, Upper Deck [...]Categories: Upperdeck Tags: Bringing, Deck, Kids, NHL®, NHLPA, Open, Packs, rookie, Rookies, Showcase, Surprises, Together, Upper
Building a Brand: Go Behind the Scenes at Upper Deck on Bringing 2014-15 NHL® O-Pee-Chee Platinum to Life
The O-Pee-Chee name has been a staple of the trading card hobby for decades. Upper Deck felt it was time to bring the brand into the 21st Century by producing a more premium edition using a variety of cutting edge technologies. To run us through that, we sat down with Upper Deck Director of Product [...]Categories: Upperdeck Tags: 201415, Behind, Brand, Bringing, Building, Deck, Life, NHL®, OPeeChee, Platinum, Scenes, Upper