Upper Deck Throwback Thursday Create the Caption Promotion: Pat Riley
When you think NCAA basketball, you think of the colors blue and white. You think of prestigious programs. You think Wall and Rose. Cauley-Stein and the Harrison twins. All are names, which are synonymous with the University of Kentucky. You would have had to be living under a rock the last few months to not […]
Building a Brand: Go Behind the Scenes at Upper Deck on Bringing 2014-15 NHL® O-Pee-Chee Platinum to Life
The O-Pee-Chee name has been a staple of the trading card hobby for decades. Upper Deck felt it was time to bring the brand into the 21st Century by producing a more premium edition using a variety of cutting edge technologies. To run us through that, we sat down with Upper Deck Director of Product […]
Categories: Upperdeck Tags: 201415, Behind, Brand, Bringing, Building, Deck, Life, NHL®, OPeeChee, Platinum, Scenes, Upper
Bring Out Yer Dead and More Revealed by Upper Deck at GAMA Trade Show
We arrived at the GAMA Trade Show on Monday afternoon to set up our booth and start interacting with attendees.
On Tuesday morning, we ran the first session which covered everything Upper Deck is currently working on as well as what the future holds for us. The room held approximately 200 retailers and media for each of […]