Upper Deck Looks to Engage the Girls Category with New Trading Card Products like Hello Kitty®!
Males make up about 90% of the sports trading card and gaming card categories. While there certainly are some die-hard female sports card collectors and gamers in the hobby, there really are not many offerings geared directly to young girls to get them involved with trading cards.
“I know a lot of female collectors who are […]
Categories: Upperdeck Tags: Card, Category, Deck, Engage, Girls, Hello, Kitty®, Like, looks, Products, Trading, Upper
Upper Deck Shares the Company’s Heroic Inspirations Campaign at the iMedia Summit
Recently I was asked to share how Upper Deck had learned to think differently with regards to marketing at the iMedia Brand Summit. My presentation began with a short video talking about the Star Rookie card we created for our good friend Jack Hoffman.
After the video I was excited to share stories about other inspirational […]
Categories: Upperdeck Tags: Campaign, Company’s, Deck, Heroic, iMedia, Inspirations, Shares, Summit, Upper
Upper Deck Throwback Thursday Create the Caption Promotion: Connor McDavid
It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. Hockey season has sprung and for some this is more exciting than the holiday season. Watching what teams are coming out strong in preseason games, what rookies will make an impact and keeping an eye […]