PSA/DNA to authenticate Super Bowl game balls
By Chris Olds | Editor
Each and every game ball used in Super Bowl XLV on Sunday will be tagged with invisible ink to authenticate it as being used in game-play, announced PSA/DNA on Tuesday.
Roughly 120 balls will he used during the big game between the Green Bay Packers and the Pittsburgh Steelers, and they won’t be the only items authenticated — the pylons and the coin for the coin toss also will be marked.
“The DNA ink has an astronomical 1-in-33 trillion chance of being accurately reproduced by counterfeiters,” said Joe Orlando, President of PSA/DNA. “Many of the game-used Super Bowl footballs are sold by the NFL through charity auctions. The PSA/DNA certification combats potential counterfeiting and helps assure future owners that each ball is genuine.”
The Santa Ana, Calif.-based company uses a synthetic DNA strand that can be seen only with a specific laser. This will be the 13th year that the company has authenticated Super Bowl balls, which also will include a letter of authenticity. For added protection, the letters will have codes that can be verified at PSADNA.com.
Filed under: Beckett Media Tagged: Green Bay Packers, Pittsburgh Steelers, PSA/DNA, Super Bowl XLV 
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