In the hobby of sports trading cards, much of the revenue is driven from high-end hobby releases that focus on serious collectors. Many collectors these days ask, “What is being done to cultivate the next generation of collectors?” For the last few years, Upper Deck has worked hard to make kids a top priority at [...]
Upper Deck Blog
Collectors opening packs of 2014 Goodwin Champions are discovering some frightening creatures inside packs, and we are not talking about athletes with bad haircuts! It is the new MONSTERS! insert set that can be found in the latest iteration of the popular Goodwin Champions product featuring original art and storylines on a 3-dimensional lenticular substrate. [...]
Upper Deck Blog
Collecting sports cards has been a family tradition for decades. This hobby brings generations together, bridging the gap between ages through the power of sports. Collecting trading cards is truly a family affair and now more than ever, mothers are beginning to appreciate the importance of the hobby.
We hear less and less about moms throwing [...]
Upper Deck Blog
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