The O-Pee-Chee name has been a staple of the trading card hobby for decades. Upper Deck felt it was time to bring the brand into the 21st Century by producing a more premium edition using a variety of cutting edge technologies. To run us through that, we sat down with Upper Deck Director of Product [...]
Upper Deck Blog
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201415, Behind, Brand, Bringing, Building, Deck, Life, NHL®, OPeeChee, Platinum, Scenes, Upper
We arrived at the GAMA Trade Show on Monday afternoon to set up our booth and start interacting with attendees.
On Tuesday morning, we ran the first session which covered everything Upper Deck is currently working on as well as what the future holds for us. The room held approximately 200 retailers and media for each of [...]
Upper Deck Blog
When we first saw young Liam Fitzgerald in his fist-bumping video where he gave knuckles to his favorite Boston Bruins players, we thought he was just adorable. As we dug into Liam’s story further however, we also found out he was a very brave and courageous young man. Liam, who was born with Down Syndrome [...]
Upper Deck Blog
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Card, Deck, Earns, Fitzgerald, Heroic, Inspirations, Liam, More, than, Trading, Upper