Upper Deck’s 30th Anniversary Celebration Ends with the Diamond Draft Event
A stealth insert (Easter Egg) across all of Upper Deck’s brands this year were the Diamond Relic cards featuring 30 different subjects limited to just 30 copies. Also included in those products were one-of-one instant winner cards to be included in a 30th Anniversary Live Draft program. We created one-of-one variations of these cards that […]
Categories: Upperdeck Tags: 30th, anniversary, Celebration, Decks, Diamond, Draft, Ends, Event, Upper
Upper Deck Begins 30th Anniversary Celebration with Diamond Relic Overlay Program
Starting in early 2019, fans started noticing something different in packs of 2018-19 NHL® Trilogy in the form of a Connor McDavid triple diamond relic card that touted Upper Deck’s 30th Anniversary.
Then two of these cards popped up in 2018-19 NHL® SP Game-Used with legendary player Pavel Bure getting double diamond treatment and rookie Ryan […]
Categories: Upperdeck Tags: 30th, anniversary, Begins, Celebration, Deck, Diamond, Overlay, Program, RELIC, Upper
Upper Deck & the Boston Bruins Team-Up for Tribute to Willie O’Ree on the 60th Anniversary of his NHL® Debut
When it comes to legends, Willie O’Ree may not have the same numbers as Hall-of-Fame hockey players, but make no doubt he is cut from the same cloth. Willie made his professional debut on January 18, 1958 against the Montreal Canadiens where he became the first black player in the NHL®. O’Ree’s career spanned over […]