Building a Brand: Go Behind the Scenes at Upper Deck on Bringing 2014-15 NHL® O-Pee-Chee Platinum to Life
The O-Pee-Chee name has been a staple of the trading card hobby for decades. Upper Deck felt it was time to bring the brand into the 21st Century by producing a more premium edition using a variety of cutting edge technologies. To run us through that, we sat down with Upper Deck Director of Product […]
Categories: Upperdeck Tags: 201415, Behind, Brand, Bringing, Building, Deck, Life, NHL®, OPeeChee, Platinum, Scenes, Upper
Brag Photo: Tim Carroll Brings a Classic Wayne Gretzky Card to Life to Celebrate 25 Years of Upper Deck Hockey
In just a few months, Upper Deck will issue the 25th consecutive release of Upper Deck NHL® trading cards. To help celebrate this historic milestone, Upper Deck has a variety of promotions in store for collectors, but we wanted to work with our old friend Tim Carroll to create something special for fans to check […]
Categories: Upperdeck Tags: Brag, brings, Card, Carroll, Celebrate, Classic, Deck, Gretzky, Hockey, Life, Photo, Upper, Wayne, years
History and Art Come to Life in Upper Deck’s 2014 Goodwin Champions Set
There are so many elements that make Goodwin Champions a favorite with fans every year from the painted set to the hard-signed autograph cards, but more than anything, it is the different aspects of the set which really excite collectors. And one of the most compelling ways Goodwin Champions inspires collectors who open these packs […]