Making a Monster: What it Takes to Bring Upper Deck NHL® Young Guns to Life
Here’s the problem. A normal trading card release takes about 14 months to properly bring it to life. Rush jobs can be done in maybe nine months. Maybe. Promotional sets can be done pretty quickly, sometimes in a matter of weeks, but they seldom have any technology incorporated in them like holograms or foil printing. […]
Building a Brand: Go Behind the Scenes at Upper Deck on Bringing 2014-15 NHL® O-Pee-Chee Platinum to Life
The O-Pee-Chee name has been a staple of the trading card hobby for decades. Upper Deck felt it was time to bring the brand into the 21st Century by producing a more premium edition using a variety of cutting edge technologies. To run us through that, we sat down with Upper Deck Director of Product […]
Categories: Upperdeck Tags: 201415, Behind, Brand, Bringing, Building, Deck, Life, NHL®, OPeeChee, Platinum, Scenes, Upper
Brag Photo: Tim Carroll Brings a Classic Wayne Gretzky Card to Life to Celebrate 25 Years of Upper Deck Hockey
In just a few months, Upper Deck will issue the 25th consecutive release of Upper Deck NHL® trading cards. To help celebrate this historic milestone, Upper Deck has a variety of promotions in store for collectors, but we wanted to work with our old friend Tim Carroll to create something special for fans to check […]