Building a Brand: Go Behind the Scenes at Upper Deck on Bringing 2014-15 NHL® O-Pee-Chee Platinum to Life
The O-Pee-Chee name has been a staple of the trading card hobby for decades. Upper Deck felt it was time to bring the brand into the 21st Century by producing a more premium edition using a variety of cutting edge technologies. To run us through that, we sat down with Upper Deck Director of Product […]
Categories: Upperdeck Tags: 201415, Behind, Brand, Bringing, Building, Deck, Life, NHL®, OPeeChee, Platinum, Scenes, Upper
The NHL® Network Goes Behind the Scenes at Upper Deck to See How Hockey Cards Are Made!
Innovation is a cornerstone of what Upper Deck has been about since the company was founded in 1989. Recently the NHL® Network stopped by Upper Deck headquarters to film a segment about the innovation the company has brought to the hockey card market. It provides fans a rare behind-the-scenes look at what goes into making […]