Like many other collectors, when Upper Deck e-Pack™ was first launched, I was a little skeptical. After all, previous attempts by the card industry to leverage the digital channel have been fairly mediocre, even though there have been pockets of fans that have embraced these “digital trading cards.” I personally fall in the rather large [...]
Upper Deck Blog
It is a simple question we ask ourselves before events at Upper Deck. How can we bring our fans closer to the game they love? We do it by creating the most innovative sports cards and memorabilia, but there has to be more to it. Great brands develop relationships with their fans and that is [...]
Upper Deck Blog
When I was a kid, I dreamt of playing in the NHL®. Eating, breathing and sleeping hockey was a way of life for me. I collected hockey cards wanting to be just like the players depicted on them. As I grew older my dream of playing in the NHL was no longer attainable, but my [...]
Upper Deck Blog