When it comes to collecting, most of the core audience is made up of males age 18-44 so it is important for Upper Deck to invest in engaging youth at trade shows because they truly are the future of this hobby. At the 2012 National Sports Collectors Convention, Upper Deck did just that.
First, we wanted [...]
Upper Deck Blog
For those who have ever been to the Sports Card & Memorabilia Expo in Toronto, you know that collectors in attendance are looking for the most limited autograph cards of their favorite hockey stars. As we have in year’s prior, Upper Deck delivers with the return of the wildly popular Priority Signings autograph cards at [...]
Upper Deck Blog