Upper Deck Celebrates Anthony Dovine with a New Heroic Inspirations Card to Chronicle his Efforts in Promoting Diversity in the Hobby
If you attend a trading card show you might notice there could be a little more diversity with both attendees and dealers. There is certainly have been major strides made with regard to this, but one segment that could use greater representation is black and African-American communities. This is a bit surprising considering so many […]
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Categories: Upperdeck Tags: Anthony, Card, Celebrates, Chronicle, Deck, Diversity, Dovine, Efforts, Heroic, Hobby, Inspirations, Promoting, Upper
Trick or Trade: Upper Deck Makes this the Season of Giving with Ramped Up Charity Efforts!
Most collectors know Upper Deck’s mascot Coach Cardman, but every October he transforms into, “Coach Cardcula!” The Coach was an instrumental force in helping Upper Deck remain at the forefront of charity efforts in the sports card & collectibles category over the last week! Our efforts are also designed to engage kids and cultivate the […]
Categories: Upperdeck Tags: Charity, Deck, Efforts, Giving, Makes, Ramped, Season, This, Trade, Trick, Upper
Kids Remain a Priority for Upper Deck’s Marketing Efforts at Trade Shows
When it comes to collecting, most of the core audience is made up of males age 18-44 so it is important for Upper Deck to invest in engaging youth at trade shows because they truly are the future of this hobby. At the 2012 National Sports Collectors Convention, Upper Deck did just that.
First, we wanted […]