When it comes to collecting, most of the core audience is made up of males age 18-44 so it is important for Upper Deck to invest in engaging youth at trade shows because they truly are the future of this hobby. At the 2012 National Sports Collectors Convention, Upper Deck did just that.
First, we wanted [...]
Upper Deck Blog
The trade deadline in baseball is one of my favorite times of the year. The wheeling and dealing that goes on in a span of days down to hours and minutes and even seconds is really fun and exciting to watch. Teams scramble to change their fates in a matter of moments. While most major [...]
Upper Deck Blog