Upper Deck Looks to Engage the Girls Category with New Trading Card Products like Hello Kitty®!
Males make up about 90% of the sports trading card and gaming card categories. While there certainly are some die-hard female sports card collectors and gamers in the hobby, there really are not many offerings geared directly to young girls to get them involved with trading cards. “I know a lot of female collectors who are [...]Categories: Upperdeck Tags: Card, Category, Deck, Engage, Girls, Hello, Kitty®, Like, looks, Products, Trading, Upper
Collect a Trading Cards 25 Years in the Making; Upper Deck’s 25th Anniversary Set
Most businesses don’t make it through their first year, let alone 25. At Upper Deck we felt it was important to celebrate the company’s 25th anniversary with a variety of fun promotions, activations at trade shows and of course, with trading cards. Upper Deck partnered with our Authorized Distributor network to create and distribute this [...]Categories: Upperdeck Tags: 25th, anniversary, Cards, Collect, Deck’s, Making, Trading, Upper, years
Motorcycle Bikers vs. Trading Card Collectors: Who Wins in this ‘Packs to the People’ Social Experiment?
As part of Upper Deck’s 25th Anniversary, we are running a social experiment where we are taking packs to the people to show everyday folks what it is like to open up new packs of Upper Deck trading cards. The experience is exponentially different and more exciting than it was when Upper Deck first came [...]Categories: Upperdeck Tags: ‘Packs, Bikers, Card, Collectors, Experiment, Motorcycle, People’, Social, This, Trading, Wins