UPPER DECK ANNOUNCES COVETED HARRY POTTER LICENSE, UPCOMING PRODUCT COLLECTION
Carlsbad, CA (Jan. 7, 2026) – Upper Deck, the global leader in sports and entertainment collectibles, is adding another iconic license to its extensive portfolio – announcing a deal to create collectibles surrounding the beloved Harry Potter franchise. News of the collaboration between Upper Deck and Warner Bros. Discovery Global Consumer Products was delivered to media and prospective retailers in a unique way inspired by the world of Harry Potter. The agreement will enable Upper Deck to provide fans with even more ways to connect with the acclaimed franchise, as the collectibles leader lends its expertise to create unique and premium products for Harry Potter fans around the world to enjoy.
“Harry Potter is easily one of the most sought-after licenses in today’s entertainment landscape. The combination of nostalgia, iconic characters and rich storytelling has sustained its cultural relevance for decades. Adding the Harry Potter franchise to our portfolio is a true testament to the quality and innovation that Upper Deck delivers to its licensors and collectors,” said Jason Masherah, President of Upper Deck. “The fandom for the world of Harry Potter is overwhelming, and we’re excited to give this community new ways to enjoy the wizarding world through beautifully crafted collectibles.”
For more than 25 years, the Harry Potter franchise has remained one of the most influential and beloved storytelling universes in the world. A best-selling fantasy novel series that spawned one of the most successful film franchises of all time, Harry Potter has transcended into a cultural touchstone spanning generations, supported by a deeply engaged global fan community. Enduring its pop culture relevance while continuing to evolve through new mediums, the Harry Potter license channels timeless themes of friendship, courage, identity, and belonging for both fans who grew up with the world of Harry Potter and new generations discovering it for the first time.
Upper Deck is excited to bring its iconic brands and flagship products to the world of Harry Potter. Initial releases will include Upper Deck Harry Potter and the Sorcerer’s Stone 25th Anniversary Trading Cards, a cinematic journey celebrating the 25th Anniversary of Sorcerer’s Stone. The set will include iconic Upper Deck flagship inserts, including UD Debuts featuring UD exclusives, high gloss, and Outburst parallels including a gold 1/1. To follow that, fans can also look forward to Fleer Ultra Harry Potter, which will showcase iconic Fleer Ultra inserts and original art trading cards. Key characters from the Harry Potter franchise will make their Upper Deck debuts, including Harry Potter, Ron Weasley, Hermione Granger, Professor Dumbledore, and Professor Snape. Both trading card sets will be available at Certified Diamond Dealers, mass retailers, as well as Upper Deck’s e-Pack
platform.
“Entertainment-based trading cards have always been a priority for Upper Deck, and Harry Potter has been on the radar for a long time,” said Travis Rhea, Director of Entertainment Brands at Upper Deck. “We are excited to bring the license to the trading card and collectibles category. The timing of the upcoming 25th Anniversary of the first movie, Harry Potter and the Sorcerer’s Stone, is perfect to apply the best-in-class Upper Deck brands to the Harry Potter licensed product portfolio.”
For the latest information and to stay up to date about future Upper Deck Harry Potter collectibles, visit www.UpperDeck.com.
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Media Contact:
Upper Deck – Nicole Curro, nicole@carvecomms.com
Warner Bros. Discovery Global Consumer Products – Lindsay.Kiesel@WBD.com
About Upper Deck:
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue and Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor, and publishing programs inspired by the biggest franchises from Warner Bros. Film, television, animation, and games studios, HBO, Discovery, DC< Cartoon Network, HGTVH, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About The Harry Potter Franchise:
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including themed lands at six Universal Destinations and Experiences theme parks around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, Witches, and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.
All characters and elements © & Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s26)
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UPPER DECK ANNOUNCES EXCLUSIVE LICENSE AGREEMENT WITH TGL PRESENTED BY SOFI AHEAD OF SECOND SEASON
Carlsbad, Calif. and Orlando, Fla. (December 8, 2025) – Upper Deck, the worldwide leader in sports and entertainment collectibles, today announced a new license agreement with TGL, the primetime team golf league. The collaboration will introduce the league’s first trading cards, providing fans even more ways to enjoy the action and connect with their favorite golfers through Upper Deck collectibles. As part of the agreement, Upper Deck will be the exclusive licensed producer of trading cards (digital and physical), for the league, including a debut e-Pack release available now commemorating TGL’s inaugural season and its standout players.
“For more than 25 years, Upper Deck has celebrated golf, its greatest players, and historical moments across premium collectibles,” said Jason Masherah, President of Upper Deck. “We’ve always been at the forefront of innovation, so it only makes sense to collaborate with TGL and help impact change with how fans experience the sport of golf.”
TGL’s second season returns on Sunday, Dec. 28, at 3 p.m., ET on ABC, the league’s broadcast network debut, and fans can relive all the top moments with the league’s first trading cards that take a look back at the inaugural TGL season, available now on e-Pack exclusively. The checklist includes Tiger Woods and Max Homa (Jupiter Links Golf Club), Hideki Matsuyama (Boston Common Golf), Collin Morikawa and Sahith Theegala (Los Angeles Golf Club), Billy Horschel and Lucas Glover (Atlanta Drive GC), Wyndham Clark (The Bay Golf Club), and TGL’s in-venue emcee Roger Steele. Fans also have the opportunity to collect moment-based inserts from the 2025 season, playoffs, and Finals, as well as the chance to find autographed cards.
“After an incredible first season fueled by global fan enthusiasm, collaborating with Upper Deck to launch the league’s first trading card collectibles is an opportunity to deepen engagement,” said Yared Alula, Senior Vice President, Business and Legal Affairs, TGL. “Their reputation for delivering unmatched collecting experiences, combined with their long-term relationships with some of the greatest athletes in the sport, aligns perfectly with our mission to bring fans closer to the game.”
As the action is set to get underway in TGL’s second season, fans and collectors can look forward to more from Upper Deck celebrating the league’s best moments. Stay tuned to UpperDeck.com for the latest updates.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
About TGL Presented by SoFi
Created by TMRW Sports, TGL presented by SoFi features six teams of top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced competition that brings team golf to primetime. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL’s first season concluded in March 2025 with the awarding of the inaugural SoFi Cup to the league’s champion, Atlanta Drive GC, and was recognized with several awards, including the Sloan MIT Sports Analytics Conferences’ Alpha Award for Best Sports Innovation and being nominated for SBJ’s Sports Business Awards Breakthrough of the Year. In addition to Atlanta Drive, TGL’s teams include Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club and The Bay Golf Club, as well as Motor City Golf Club debuting in Season 3, 2027. To learn more about TGL, its teams, rosters, competitive format, and technology, visit TGLGolf.com.
Upper Deck Media Contact:
Nicole Curro, nicole@carvecomms.com
TGL presented by SoFi Media Contact:
Adam Freifeld, Adam.Freifeld@TMRWSportsGroup.com
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Upper DeckCategories: Upperdeck Tags: AGREEMENT, Ahead, announces, Deck, exclusive, License, Presented, Season, Second, SOFI, Upper