Join Upper Deck at the 2026 NHL Draft
For the fifth year in a row, Upper Deck is serving as the title sponsor of the NHL Draft. On June 26-27, at KeyBank Center in Buffalo, New York, Upper Deck will be on site to welcome the newest wave of rookies to the NHL and unite hockey fans around their passion for the sport and for trading cards. But that’s not all – even before the first round gets underway, Upper Deck will be in the area hosting a pre-draft party to get fans excited ahead of the big weekend.
Upper Deck SP Authentic Launch & Draft Party
Join us for a FREE event on Wednesday, June 24 from 5-8 pm at – with 2025-26 SP Authentic releasing and the Upper Deck NHL Draft just days away, this is the perfect opportunity for a massive celebration of both hockey and hockey trading cards. Attendees will receive a complimentary swag bag which includes a voucher for Upper Deck product, a raffle ticket, and a 2026 Upper Deck NHL Draft promo pack. The fun doesn’t stop there – the night will also feature raffles and box breaks all night long, as well as appearances from Michael Misa and Zayne Parekh, so expect an action-packed and memorable night.
For complete details, visit Dave and Adam’s website.
Address: 375 Commerce Drive, Amherst, NY 14228
2026 Upper Deck NHL Draft
Upper Deck will be set up inside KeyBank Center for both days of the NHL Draft with plenty of exciting activations for both hockey fans and collectors.
Free Promo Packs!
All attendees of the 2026 Upper Deck NHL Draft will receive a free 2026 NHL Draft Promo Pack that features players selected by the Buffalo Sabres in years past as well as former number one overall draft picks.
Personalized Trading Card Station
Have you ever wanted your own Upper Deck hockey card? Now is your chance! Our fan-favorite personalized trading card station returns! Don’t miss out on the opportunity to get a free trading card of yourself that you can take home and add to your collection. With a 2026 Upper Deck NHL Draft theme, this 1-of-1 is sure to make any collector jealous.
Purchase Hockey Cards and Play Puck-o!
Joining us at the 2026 Upper Deck NHL Draft is one of the most esteemed hobby shops in the industry, We The Hobby. They’ll be breaking live during the draft, giving away Upper Deck Authenticated memorabilia, and more! They’ll also have various Upper Deck hockey sets on site for attendees to purchase. With any purchase of 2024-25/2025-26 Upper Deck Hockey hobby product, you’ll be able to play ‘Puck-O’ to win event-exclusive promo items.
Meet Devon Levi!
Buffalo Sabres goalie Devon Levi will be at the Upper Deck booth on June 27 signing complimentary 5x7s! Don’t miss out on meeting and receiving an autograph from the Buffalo netminder. Make sure to line up early as 5x7s are first come, first served while supplies last during the appearance time.
Time: 12 pm – 1:30 pm
2026 NHL Draft E-pack Promo Set
The number one wing in the draft gets its first trading card! For the first time ever, Upper Deck’s free E-Pack promo set will have a physical component, and it’s going to be a hot commodity. The 2026 NHL Draft E-pack Promo Set features five top prospects in the draft across 2 different designs. Collectors can find base cards as well as a “Lost in the Sauce” parallel – perfect for celebrating Buffalo as the host city. While collectors can only land 6 of the 10 cards upon redemption, trading with e-pack users for the others needed will yield an achievement for a physical card, as Wing Man enters his name as the number one wing in the draft. Act fast – this hot rookie will only be available to collect for a limited time. Click here to collect!
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Join Upper Deck at the 2026 NHL Winter Classic™ in Miami!
With the New Year quickly approaching, one of the biggest hockey events to help kick off 2026 is the 2026 Discover NHL® Winter Classic
on January 2nd at loanDepot park, where the Florida Panthers will face off against the New York Rangers. As the Official trading card partner of the NHL®, Upper Deck has some exciting activations and special prizes planned! Visit the Upper Deck booth at the 2026 Enterprise NHL® PreGame located in West Lot 3 on Jan. 2nd from 2:00 pm – 8:00 pm EST.
Personalized Trading Cards
Be sure to arrive early and make the Upper Deck booth your first stop to ensure you get a FREE personalized trading card! With a p-card booth on-site, strike your best hockey pose while decked out in your NHL® gear. We will print your custom card in front of you to take home and remind you of this event for years to come!
Photos depicted here are from previous NHL Winter Classic events
Puck-O Drop
After creating your personalized trading card, make sure to swing over to the Puck-O Drop! At the Upper Deck booth, AA Mint Cards will be selling official Upper Deck NHL® product. With the purchase of 2024-25 or 2025-26 Upper Deck product, you are eligible to participate in our Puck-O Drop game to win prizes. For every 3 packs purchased, you get one puck to drop, and with every hobby box purchased, you get 8 pucks to drop. This game is active while supplies last with the limit of 10 pucks per person, per turn.
Available Prizes include:
– 2026 Winter Classic Poster
– 5×7 Cards from the 2026 Winter Classic digital card set
– Hockey Trading Card Packs
– Beach Balls
– Upper Deck Pins
– Upper Deck Keychains
More information coming soon!
Check back on 12/29 at 12pm PST.
The post Join Upper Deck at the 2026 NHL Winter Classic™ in Miami! appeared first on Upper Deck.
Join the Upper Deck Experience at the 2023 Fall Expo!
At the 2023 Fall Sports Card & Memorabilia Expo on November 9-12, Upper Deck is gearing up for an exciting event for collectors of all ages. As part of the largest and longest-running sports collectibles show in Canada, Upper Deck will bring back the ever-popular Wrapper Redemption Program, in addition to a wide variety of […]
The post Join the Upper Deck Experience at the 2023 Fall Expo! first appeared on Upper Deck Blog.
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