Join Upper Deck at the 2026 NHL Draft
For the fifth year in a row, Upper Deck is serving as the title sponsor of the NHL Draft. On June 26-27, at KeyBank Center in Buffalo, New York, Upper Deck will be on site to welcome the newest wave of rookies to the NHL and unite hockey fans around their passion for the sport and for trading cards. But that’s not all – even before the first round gets underway, Upper Deck will be in the area hosting a pre-draft party to get fans excited ahead of the big weekend.
Upper Deck SP Authentic Launch & Draft Party
Join us for a FREE event on Wednesday, June 24 from 5-8 pm at – with 2025-26 SP Authentic releasing and the Upper Deck NHL Draft just days away, this is the perfect opportunity for a massive celebration of both hockey and hockey trading cards. Attendees will receive a complimentary swag bag which includes a voucher for Upper Deck product, a raffle ticket, and a 2026 Upper Deck NHL Draft promo pack. The fun doesn’t stop there – the night will also feature raffles and box breaks all night long, as well as appearances from Michael Misa and Zayne Parekh, so expect an action-packed and memorable night.
For complete details, visit Dave and Adam’s website.
Address: 375 Commerce Drive, Amherst, NY 14228
2026 Upper Deck NHL Draft
Upper Deck will be set up inside KeyBank Center for both days of the NHL Draft with plenty of exciting activations for both hockey fans and collectors.
Free Promo Packs!
All attendees of the 2026 Upper Deck NHL Draft will receive a free 2026 NHL Draft Promo Pack that features players selected by the Buffalo Sabres in years past as well as former number one overall draft picks.
Personalized Trading Card Station
Have you ever wanted your own Upper Deck hockey card? Now is your chance! Our fan-favorite personalized trading card station returns! Don’t miss out on the opportunity to get a free trading card of yourself that you can take home and add to your collection. With a 2026 Upper Deck NHL Draft theme, this 1-of-1 is sure to make any collector jealous.
Purchase Hockey Cards and Play Puck-o!
Joining us at the 2026 Upper Deck NHL Draft is one of the most esteemed hobby shops in the industry, We The Hobby. They’ll be breaking live during the draft, giving away Upper Deck Authenticated memorabilia, and more! They’ll also have various Upper Deck hockey sets on site for attendees to purchase. With any purchase of 2024-25/2025-26 Upper Deck Hockey hobby product, you’ll be able to play ‘Puck-O’ to win event-exclusive promo items.
Meet Devon Levi!
Buffalo Sabres goalie Devon Levi will be at the Upper Deck booth on June 27 signing complimentary 5x7s! Don’t miss out on meeting and receiving an autograph from the Buffalo netminder. Make sure to line up early as 5x7s are first come, first served while supplies last during the appearance time.
Time: 12 pm – 1:30 pm
2026 NHL Draft E-pack Promo Set
The number one wing in the draft gets its first trading card! For the first time ever, Upper Deck’s free E-Pack promo set will have a physical component, and it’s going to be a hot commodity. The 2026 NHL Draft E-pack Promo Set features five top prospects in the draft across 2 different designs. Collectors can find base cards as well as a “Lost in the Sauce” parallel – perfect for celebrating Buffalo as the host city. While collectors can only land 6 of the 10 cards upon redemption, trading with e-pack users for the others needed will yield an achievement for a physical card, as Wing Man enters his name as the number one wing in the draft. Act fast – this hot rookie will only be available to collect for a limited time. Click here to collect!
The post Join Upper Deck at the 2026 NHL Draft appeared first on Upper Deck.
2026 Spring Sports Card & Memorabilia Expo
The 2026 Spring Sports Card & Memorabilia Expo in Toronto will take place April 30 – May 3 at The International Centre. Upper Deck is thrilled to be part of yet another exhilarating annual event for all sports collectors! As part of the largest and longest-running sports collectibles show in Canada, Upper Deck will be bringing back the ever-popular Wrapper Redemption Program, plus many more exciting initiatives. Visit Upper Deck at booth #610 to learn more!
Check Back Regularly for The Most Up-to-Date Information
UPPER DECK BREAKER ZONE
Join Upper Deck in our Breaker Zone area, which is fully furnished with chairs and tables to open product, trade with other hobby enthusiasts, and connect with other collectors.
2026 SPRING EXPO SNAPSHOTS
Celebrate hockey history, present-day stars, and the future of the game with Spring Expo Snapshots, an exclusive Autographed Design Mystery Box featuring three premium autographed hockey prints in every box.
Every box delivers a surprise assortment of premium hockey prints, each personally signed by some of the game’s most celebrated names. Collectors may uncover legendary autographs from players whose remarkable careers shaped the history of the NHL, including icons like Bobby Orr, Wayne Gretzky, and Patrick Roy.
Collectors also have the chance to pull autographs from today’s elite talent, including generational superstar Connor McDavid and fan-favorite NHL All-Star captain Nick Suzuki.
Rounding out the lineup of incredible talent featured in Spring Expo Snapshots are rookie phenoms, Matthew Schaefer and Michael Misa, giving collectors the chance to secure early autographs from hockey’s next generation of rising stars.
Limited and exclusive Spring Expo Snapshots, purchase for 0 CAN.
First come first serve
(while supplies last)!
UPPER DECK WRAPPER REDEMPTION PROGRAM
Back by popular demand! Collectors will receive an exclusive Spring Expo pack of cards when they buy a qualifying product from a Certified Diamond Dealer at the show, while supplies last. One (1) sealed Hobby Box of qualifying product will receive one (1) FREE Spring Expo Promo Pack. One (1) sealed Hobby Case of qualifying product will receive TEN (10) FREE Spring Expo Promo Packs AND one (1) randomly selected autograph card (maximum 3 per person, per day).
To participate, purchase a box or case of any of the qualifying products listed below:
2025-26 Upper Deck Series 2
2025-26 Metal Universe Hockey
2025-26 SP Game Used Hockey
2025-26 Flair Hockey
2025-26 O-Pee-Chee
2025-26 Allure Hockey
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|---|---|---|---|
| Sarah Fillier | Matvei Michkov | Matt Boldy | Oliver Moore |
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|---|---|---|
| Frank Mahovlich | Patrick Roy & Joe Sakic | Marc-Andre Fleury |
DAILY DRAWING
Don’t miss out on the daily drawing! Upper Deck will be running a FREE daily drawing to give you a chance to win! Must be present to win. One ticket per person, per draw. Draw times below:
Thursday, April 30th @ 6pm
Friday, May 1st @ 2pm
Saturday, May 2nd @ 2pm
Sunday, May 3rd @ 2pm
*Tickets will be distributed at no cost to fans in attendance 30 minutes prior to the start of the draw.
PERSONALIZED TRADING CARDS
Be sure to make your way over to the Upper Deck Booth, #610, to get a FREE personalized trading card! With a p-card booth on-site, strike your best pose with your favorite hockey card. We will print your custom card in front of you and remind you of this event for years to come!
There will be two choices for p-card designs: UD Series 2 Hockey and Tim Hortons Team Canada!
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| UD Series 2 Hockey | Tim Hortons Team Canada |
UPPER DECK AUTHENTICATED (UDA) SALES
Upper Deck is excited to display the latest and greatest signed UDA memorabilia pieces available for purchase. Attendees will have the opportunity to purchase the UDA pieces on display, as well as online.
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| 2025 Spring Expo Print Wall | 2025 Spring Expo Display Case |
CUSTOMER CARE
Do you have any questions about Upper Deck or our products? Upper Deck’s Customer Care team will be on-site and ready to assist! Or you can always reach out to QR@UpperDeck.com
Share your Spring Expo pulls and showcase all the fun on social media! Be sure to use hashtag #SportCardExpo and tag Upper Deck (@UpperDeckSports on Instagram and X) (@UpperDeck on Facebook) (@TheUpperDeckCompany on TikTok)! We look forward to seeing you at the show!
Follow us on social media for all the latest updates!
(Table of all CDD Shops at Spring Expo Coming Soon)
Check Back Regularly for The Most Up-to-Date Information
The post 2026 Spring Sports Card & Memorabilia Expo appeared first on Upper Deck.
Join Upper Deck at the 2026 NHL Winter Classic™ in Miami!
With the New Year quickly approaching, one of the biggest hockey events to help kick off 2026 is the 2026 Discover NHL® Winter Classic
on January 2nd at loanDepot park, where the Florida Panthers will face off against the New York Rangers. As the Official trading card partner of the NHL®, Upper Deck has some exciting activations and special prizes planned! Visit the Upper Deck booth at the 2026 Enterprise NHL® PreGame located in West Lot 3 on Jan. 2nd from 2:00 pm – 8:00 pm EST.
Personalized Trading Cards
Be sure to arrive early and make the Upper Deck booth your first stop to ensure you get a FREE personalized trading card! With a p-card booth on-site, strike your best hockey pose while decked out in your NHL® gear. We will print your custom card in front of you to take home and remind you of this event for years to come!
Photos depicted here are from previous NHL Winter Classic events
Puck-O Drop
After creating your personalized trading card, make sure to swing over to the Puck-O Drop! At the Upper Deck booth, AA Mint Cards will be selling official Upper Deck NHL® product. With the purchase of 2024-25 or 2025-26 Upper Deck product, you are eligible to participate in our Puck-O Drop game to win prizes. For every 3 packs purchased, you get one puck to drop, and with every hobby box purchased, you get 8 pucks to drop. This game is active while supplies last with the limit of 10 pucks per person, per turn.
Available Prizes include:
– 2026 Winter Classic Poster
– 5×7 Cards from the 2026 Winter Classic digital card set
– Hockey Trading Card Packs
– Beach Balls
– Upper Deck Pins
– Upper Deck Keychains
More information coming soon!
Check back on 12/29 at 12pm PST.
The post Join Upper Deck at the 2026 NHL Winter Classic™ in Miami! appeared first on Upper Deck.