UPPER DECK EXTENDS EXCLUSIVE RELATIONSHIP WITH MICHAEL JORDAN, NAMES HIM AS COMPANY’S FIRST LEGACY PARTNER
CARLSBAD, CA (July 8, 2026) – In 1992, Upper Deck launched an anonymous marketing campaign with a Chicago billboard that read “Trade Jordan,” rocking the sports world as basketball fans speculated about the absurd idea of a possible swap involving #23. The billboard was later replaced with imagery of Michael Jordan Upper Deck trading cards, boldly promoting the then-two-time NBA champion’s new licensing agreement with Upper Deck, making him the company’s first exclusive basketball spokesperson and granting Upper Deck exclusive rights to produce his authenticated, autographed collectibles.
Today, Upper Deck launched a campaign that is a nod to the initial ‘Trade Jordan’ rollout, but with the opposite message: “You Don’t Trade Greatness, You Keep it for a Lifetime,” announcing the expansion of the relationship and naming Michael Jordan as Upper Deck’s first Legacy Partner.
To commemorate this monumental milestone, Upper Deck has developed two unique programs:
(1) 23 factory-sealed packs from the coveted 1986-87 Fleer Basketball trading card set (where Michael Jordan’s iconic rookie card may be found) have been acquired through a buyback program, and each pack is autographed by Michael Jordan, with one pack featuring a 1-of-1 inscription “Rookie Pack,” then all inserted into a new trading card set—the 2026 Goodwin Champions.
(2) Upper Deck has collaborated with eBay to auction a one-of-a-kind full box of 1986-87 Fleer Basketball that features Jordan’s exclusive autograph, and a similar inscription “Rookie Card Box,” connecting the two programs. Ten percent of the auction proceeds will benefit Boys & Girls Clubs of America.
“We are honored that Michael Jordan continues to choose Upper Deck as his partner. For more than three decades we’ve worked with Michael to fundamentally change the collectibles industry. We bring the most sought-after trading cards and memorabilia to fans around the world as the only pieces guaranteed to feature his authentic autograph,” said Jason Masherah, President of Upper Deck.
“I’m proud to be Upper Deck’s first Legacy Partner. For more than 30 years, this partnership has been about creating something different – cards and memorabilia collectors can’t find anywhere else. I’m looking forward to what comes next,” said Michael Jordan.
This historical partnership has shaped the sports memorabilia landscape since the original exclusive agreement between Upper Deck and Michael Jordan in 1991 and continues to evolve, including ever-growing commitment to combat counterfeit collectibles and to protect the authenticity of Michael Jordan’s autograph.
The campaign “You Don’t Trade Greatness, You Keep it for a Lifetime,” contains multiple unique meanings. Michael Jordan collectibles are about more than trading and selling; they are about creating connections, forming identities and sharing the passion of these collectibles with generations to come. It also reflects the historical data that Michael Jordan collectibles have become more and more treasured because of Upper Deck’s commitment to protecting the exclusivity and authenticity, innovation and high-quality standards in its exclusive Michael Jordan products.
To learn more, please visit UpperDeck.com.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck,/UpperDeckEnt), Instagram (UpperDeckSports,UpperDeckEnt), X (formerly known as Twitter) (UpperDeckSports,UpperDeckEnt), and YouTube (UDvids).
Media Contact:
Nicole Curro, nicole@carvecomms.com
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Categories: Upperdeck Tags: Company’s, Deck, exclusive, EXTENDS, First, Jordan, Legacy, Michael, names, Partner, RELATIONSHIP, Upper
UPPER DECK ANNOUNCES EXCLUSIVE AUTOGRAPH TRADING CARD DEAL WITH 2026 NHL FIRST OVERALL PICK GAVIN MCKENNA
Carlsbad, CA (June 26, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is proud to welcome Gavin McKenna, the first overall pick in the 2026 Upper Deck NHL Draft, to its roster. As part of the deal, Upper Deck will be the sole producer of McKenna’s NHL autographed trading cards – holding the rights to use McKenna’s name, image, likeness, and autograph on Upper Deck trading cards, including popular brands like the Upper Deck Flagship Series, SP Authentic, and O-Pee-Chee-Platinum.
At 18 years old, Gavin McKenna has already announced his arrival to the NHL even before stepping on the ice for the first time. In the 2025-26 season, the Penn State forward registered an exceptional 51 points, 15 goals, and 36 assists in 35 games. His standout freshman season earned him Big Ten Scoring Champion and Freshman of the Year honors, as well as a spot among finalists for the Hobey Baker Award. Along the way, McKenna set a new Penn State single-season record for assists and became the first player in program history to lead the conference in scoring. McKenna also recorded 14 points in seven games at the 2026 IIHF World Junior Championship. Known for his creativity and offensive playmaking, he continues to captivate fans as he makes the jump to the professional level.
“Gavin McKenna is already setting a new standard with his record-breaking performance at Penn State. As a prospect, his combination of hustle and creativity truly sets him apart,” said Jason Masherah, President of Upper Deck. “We’re excited to welcome him to the Upper Deck roster, and can’t wait to capture and commemorate the moments that will define his career for collectors and fans around the world.”
Gavin McKenna trading cards will be available in Upper Deck flagship products, including his highly anticipated rookie cards like Young Guns®, Future Watch, and more during the 2026-27 NHL season at Certified Diamond Dealers worldwide as well as mass retailers. McKenna’s exclusive cards will also be available on Upper Deck e-Pack®, including his first NHL trading card as part of Upper Deck’s new ‘First Round Draft Cards’ program, which commemorates in real time the moment players are drafted. Players’ photos will be taken on stage as they hear their name called, and turned into a trading card that will be available on UpperDeckEPack.com shortly after they’re drafted. To stay up to date on all of McKenna’s upcoming Upper Deck trading cards, visit UpperDeck.com.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
Upper Deck Media Contact:
Matt Burkey, matt@carvecomms.com
NHL and the NHL Shield are registered trademarks and NHL Draft name and logo are trademarks of the National Hockey League. © 2026 NHL. All Rights Reserved.
The post UPPER DECK ANNOUNCES EXCLUSIVE AUTOGRAPH TRADING CARD DEAL WITH 2026 NHL FIRST OVERALL PICK GAVIN MCKENNA appeared first on Upper Deck.
Categories: Upperdeck Tags: 2026, announces, Autograph, Card, Deal, Deck, exclusive, First, GAVIN, MCKENNA, OVERALL, Pick, Trading, Upper
Narrative Drop 1: The First Harai
Artist: Kimberyl Pantoni
As Izanagi walked through the forest, a cool breeze blew his long hair over his shoulders. Leaves rustled on the ground and the tall blades of grass leaned and whispered to one another as the air moved through them. Light filtered through the treetops, forming patterns of shadow and light that danced on the ground as the branches rocked steadily back and forth, swaying gently with the soft wind.
Izanagi took a slow deep breath, but the sight of his surroundings still caused him to tear up. Everywhere he looked, his mind was drawn back to his beautiful wife, Izanami. Everything he saw, they had created together. From the churning seas they had conjured lush and bountiful islands, but for all their natural beauty, they still did not compare to the sight of Izanami.
She had long black hair to match his own and was more graceful and elegant than any being he had ever seen. All the beauty in the world he now inhabited alone came from her. He wiped his tears away as he thought of her radiant smile, a small wistful smile forming on his own face. He would do anything to see her smile again.
The woods were quiet. As he walked along the stone path through the forest, all that followed him was the soft sound of his own footsteps against the rock. The air was growing colder as he continued along the trail. It wasn’t noticeable at first, but now a chill that seemed to come from the inside out pierced him. It was only when he noticed this first phenomenon that he noticed the second.
The shadows were growing darker and thicker. In fact, they were becoming so dark and thick, it seemed almost as though you could pick them up. They looked less like shadows and more like tar coating the ground and rocks. Chills raced down his spine, and he tore his eyes away from the ground to continue looking ahead of him on his journey, but there was no need. He had arrived.
Artist: Aleksei Shatunov
Before him stood Yomotsu Hirasaka, the gateway to Yomi, the land of the dead. Strangely, it was bathed in the heavenly light of the morning. There was a parting in the forest where the gateway stood, allowing the light to shine through unimpeded, as though none of the trees wished to stand too close to the realm of death, all shying away to a safe perimeter.
The archway of stone and wood loomed before him. Moss had begun to grow along the aging wood. The bells adorning the gateway tolled softly in dissonant tones as another cold breeze ran across the landscape.
Izanagi’s eyes were glued to Yomotsu Hirasaka. He looked not back. He would see the land of the living again. Taking one last deep breath of fresh air, he moved forward, putting one foot in front of the other as confidently as he could manage. As he approached the entrance to Yomi, images of what awaited him on the other side coalesced out of the murk.
The atmosphere was a deep red. Cobwebs and bones piled like boulders lined the sides of his path. Still, he continued towards the foreboding realm. As he passed through the threshold of life to death, he held his breath. Though no physical sensation accompanied his crossing, he felt a deep sense of unease throughout his body. He kept his mind solely focused on Izanami. He would see her again, no matter the cost. One step at a time, the light of the world dimmed, its warmth too scared to follow into the realm of the dead.
The green vines and roots that had run along the ground in the world of the living had become a scraggle of dried up and dead wood in Yomi. The splintered wood reached out like blades at Izanagi’s ankles, forcing him to walk slowly, lest he have his blood drawn by the realm of the dead, even when every instinct was screaming at him to run.
Artist: Adrian Virlan
Though he could see, it felt as though the darkness was suffocating him. Everything before him was bathed in a blood-red light. He tried to imagine the green leaves of the trees swaying so joyfully before him just moments ago, but he could not. All he could see in his mind’s eye were barren and dying branches, devoid of all life. The world before him consisted entirely of red and black, and it precluded his mind from remembering any other color.
After what seemed like a lifetime, he reached the bottom of the stairs, the vast expanse of Yomi spreading out before him. Thick clouds drifted across the skies, some low enough to caress the tops of the dilapidated structures that littered the realm. The ground was muddied and foreboding. There was not a single rock or solid space of which one could get a comfortable footing.
He scouted the area ahead of him, meticulously attempting to plan out the best possible route. Deep down, he knew this was a futile endeavor, and he was just procrastinating moving any further into Yomi. The stairs leading back to the land of the living were still right behind him. He could just turn around.
His thoughts of leaving were overpowered by thoughts of Izanami. He had only just arrived in Yomi. What horrors had his beautiful wife been suffering all this time? The more he thought about his beloved wife, the stronger his will became. It seemed not even a place as cursed and squalid as Yomi could wring out true love from one’s heart. His resolve renewed, he set forth once again.
Artist: Adrian Virlan
The mud below him pulled at his feet, slowing his progress. As he trudged along, he realized he had no idea how to navigate Yomi, let alone where Izanami could be. It didn’t matter. He would find her. He continued along, passing a building with a collapsed roof.
As he traveled, he couldn’t help but glancing behind him every so often. It was impossible to shake the feeling that he wasn’t alone. Yomi was the land of the dead and yokai after all, and he had yet to see one. He continued along, passing a building with a collapsed roof.
The journey was beginning to take its toll now. It felt as though the mud was all but holding him in place, and he had to pry each foot away just to take one more step and have it be stuck again. He must be getting close. He continued along, passing a building with a collapsed roof.
His stomach growled. It was impossible to tell how long he had been down in Yomi. Part of him was scared to know. His lungs burned and his throat ached for water. His mind and heart never strayed from Izanami, but his body was betraying him. One small break wouldn’t hurt. He leaned against a building with a collapsed roof to take a rest.
“If you’re not careful, you could spend eternity wandering around down here,” laughed a voice.
Izanagi was jolted upright from his slouched position. He looked up to see a floating head with long white hair smile down at him. The yokai had wrinkled red skin and massive incisors that were more like tusks jutting out of its mouth. It floated in the air about ten feet away from him. Izanagi’s eyes met the yokai’s own, which glowed orange, the first color he’d seen since arriving in Yomi that wasn’t a shade of red or black.
Artist: Patricia Pria
“Who are you? How long have you been following me?” he asked pointedly, eliciting another laugh from the yokai.
“We have little use for names here,” the yokai said, its voice quivering with laughter, as if everything it said was the setup to a hilarious joke that it could barely get out, “but I suppose you may call me… Imoy, if you would like. You caught my attention the third time I saw you trudge past that same building.”
Izanagi’s shoulders sank. He resisted the urge to look behind him.
“Tell me stranger, what have you come to Yomi in search of?” Imoy asked, smiling even wider.
“I…” Izanagi began but trailed off. Should he really be talking to a yokai about his troubles? He glanced around. It was clear that he was lost. He may have no other option. “I know you said you haven’t much use for names here, but I come in search of the one they call Izanami. Do you know her?”
Imoy burst out in laughter, making Izanagi immediately feel like he had made a bad decision.
“You must be Izanagi!” Imoy said, floating closer. “She told me you’d be joining us. Although I must say, you aren’t half as handsome as she described. I was worried I had been following the wrong person.
“No offense,” Imoy added after a bout of giggling that made it feel rather disingenuous.
“You know Izanami?” Izanagi asked excitedly, all sense of worry and suspicion being replaced by relief. “Do you know where she is?”
“I can take you right to her,” Imoy said, somehow smiling even wider. “Just follow me!”
Imoy didn’t await a response. The yokai turned and began floating away. Izanagi followed as fast as he could, though the mud still pulled at his feet. The speed and ease at which Imoy could drift through the air made it difficult to keep up. Though he had more questions to ask, Izanagi had not the breath to ask them as he scrambled after the yokai, frequently tripping and stumbling through the decay.
Though he couldn’t ask questions, Izanagi made sure to pay careful attention to his surroundings as he followed Imoy. The last thing he wanted to do was get lost again. He noticed that they passed the stairs that led him down to Yomi. He had set off in the complete wrong direction at first. He would not repeat his mistake. He took a mental note of every turn they made so he could find the exit again himself.
Before long, they came upon a river of what Izanagi could only hope was water that simply looked red due to the nature of Yomi itself. The banks of the shallow river winded towards a decaying three-story structure surrounded by dead foliage. Upon arriving, Imoy beckoned Izanagi inside. There, he came upon a hearth with meager offerings. Faint whispers beckoned him to partake. Their shadowy voices replaced the emptiness in his stomach with a pit.
“Why not have a quick bite to eat before seeing Izanami?” Imoy suggested. “You must be starving.”
Izanagi shuddered at the sound of Imoy’s voice rising above the chorus of whispers that haunted his ears. Izanagi stared at the food. It sat at the base of the hearth where a small fire still crackled. The light of the fire dispelled the red and black look that the rest of Yomi had in a small area around it. The food looked delicious. Appealing. The opposite of everything else he had seen in Yomi.
“Where’s Izanami?” Izanagi turned to ask Imoy, but he was gone. Izanagi’s heart skipped a beat.
“Izanagi?” a beautiful and familiar voice asked tentatively.
Artist: Kimberly Pantoni
Izanagi turned to where he heard his wife’s sweet voice. She was standing in a doorway, silhouetted by shadow, but he could see her long beautiful hair.
“My love,” Izanagi said, tears welling up in his eyes. “I have finally found you again. Come to me, please! Together we will leave this place.”
“I cannot, dear,” Izanami said, her voice sweet despite the gravity of what she was saying. “For I have eaten of the food of Yomi and now must remain here forever. It is my only wish that you would join me here. You and I will be happy together in this place. Please, dine with me.” Her hand, still obscured in silhouette, gestured to the food by the hearth.
“We will find a way to get you out, I promise,” Izanagi said, holding out his arms. “I have been so lonely without you. I just want to see your smiling face again. I can think of no more beautiful sight.” When he didn’t get a response, Izanagi put his arms down and began walking to his wife.
“Come no closer, I beg you,” Izanami pleaded.
Izanagi stopped. “As you wish, but I must behold your beauty again,” he said as he bent down to the hearth and removed one of the flaming logs, holding it up as a torch.
“NO!” Izanami screamed as the light of the torch swept across the room and dispelled the shadows from her.
Her once pale and beautiful skin had necrotized into a ghastly white. Cracks in her dead skin ran along her face, putrid sores of yellow and red contrasting against the deathly white. Maggots crawled from sore to sore, burrowing and making home within her rotten flesh. Her brown eyes had rolled over white, bloodshot and bulging. Long and yellowed fingernails adorned her thin bony fingers, and she threw up her hands to cover her face.
Artist: Sandeep Karunakaran
Izanagi staggered backwards, appalled at what had become of Izanami. Horrified, the torch slipped from his hand and hit the ground, casting Izanami back into shadow. The flames from the torch quickly caught on the dead and decaying wood of the rickety building and fire began to spread.
“You’ve ruined everything!” Izanami screamed, her sweet voice now a screech.
Terrified, Izanagi turned and ran as flames consumed the room where they stood.
“After him!” Izanami screeched, giving chase herself. “Do not let him escape Yomi!” A host of undead women emerged from other rooms, furiously sprinting after Izanagi.
Izanagi ran as fast as he could, but like in a nightmare, the mud of Yomi was clinging to his feet, slowing him down. He looked over his shoulder just in time to see the building where they stood just moments ago collapse to the ground in a ball of fire, spewing embers and smoke around it. Izanami wasn’t far behind him, leading the charge of undead women. He could hear her screams of agony and rage as she chased him.
He jumped over the shallow river, stumbling as he didn’t quite reach the far bank. The water stained the bottom of his clothes blood red. He tried not to look down and kept running. Was it a left here or a right? A right! He could see the stairs leading out of Yomi ahead of him. He had almost made it.
As he ran up the stairs, the screams of Izanami and the other women behind him echoed off the tight walls, making it impossible to tell how far behind they were. His gut told him it wasn’t far. He would not risk a look back. A stumble here would spell his doom.
He could see the light of the world trickling through the gateway now. The sight redoubled his effort. His legs burning, he burst through Yomotsu Hirasaka, back into the land of the living.
He hadn’t yet time for relief. Quickly, Izanagi grabbed a stone and laid it across the entrance of the gateway just as Izanami approached, forever sealing her inside, and breaking their union. Husband and wife stood face to face, separated only by the thin plane of life and death.
“You have abandoned me!” Izanami wailed, “After swearing to always be by my side. You have chosen the world we created together over me. For your insolence and betrayal, your precious land of the living will suffer! I will kill one thousand a day!”
“You are not the same woman I made my promise to,” Izanagi said sadly. “However many you kill, I shall birth five hundred more.” And with that, he turned and walked away, for there was nothing more to be said.
As he walked away, the curses and threats of Izanami faded away. He proceeded back through the forest, his head hung low. This time, he did not notice the beautiful patterns of light and shadow made by the leaves of the trees. He did not hear the birds chirp their songs or the wind whisper its secrets among the grass. Izanagi walked solemnly until the land yielded to the ocean, stripped of his tattered and stained clothes, and descended down the sands into the gentle embrace of the sea.
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