On a cold day in Canada, you would think most kids would want to stay inside where it was warm and play video games, but that was not the case on Saturday, February 9, 2013. It was National Hockey Card Day and kids passionate about hockey had their folks up early to help them go [...]
Upper Deck Blog
When it comes to collecting, most of the core audience is made up of males age 18-44 so it is important for Upper Deck to invest in engaging youth at trade shows because they truly are the future of this hobby. At the 2012 National Sports Collectors Convention, Upper Deck did just that.
First, we wanted [...]
Upper Deck Blog
Kids are the future of the card collecting hobby so it is important to Upper Deck to provide young fans with some great experiences to encourage them to collect. Recently at the 2012 NHL Draft in Pittsburgh, Pennsylvania Upper Deck staff were able to bring a lot of smiles to young collector’s faces with some [...]
Upper Deck Blog