Upperdeck

UPPER DECK INTRODUCES NHL ROOKIE DEBUT JERSEY CARDS 30 YEARS AFTER PIONEERING FIRST-EVER GAME-USED JERSEY TRADING CARDS

Carlsbad, CA (Jan. 8, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is raising the bar and lowering the barrier to entry for one of the most popular collectibles in the hobby. Game used jersey and patch cards have long been highly sought after by collectors – and Upper Deck is continuing to pioneer the integration of jersey swatches and trading cards with the introduction of The Upper Deck Debut Game Jersey Program. In collaboration with the NHL and NHLPA, Upper Deck is collecting full jerseys worn by top rookies in their debut NHL games and creating swatches to be featured in a variety of trading cards. Three different designs will pay homage to the groundbreaking 1996-97 “UD Game Jersey” inserts that introduced the first-ever game-used jersey trading cards to the hobby. The cards will be part of Upper Deck’s 2025-26 Extended Series checklist. Thirty years after changing the landscape of collecting, Upper Deck is once again providing a superior product from sports top athletes in an accessible way, because hockey is for everyone.

“We’re always working to create fresh, exciting, and premium collecting experiences. The introduction of our Debut Game Jersey Program will allow collectors to connect even further with their favorite players and teams – all in an incredibly approachable and accessible way,” said Jason Masherah, President of Upper Deck. “With an exceptional NHL rookie class coming in this season, not only will we capture theirs and future classes’ debut moments on the ice for fans and collectors to hold onto for years to come, but we will take their entire debut jerseys and insert them across several distinct trading card designs.”

Upper Deck has collected game-worn jerseys from the debuts of some of the NHL’s best prospects, including exclusive athletes Matthew Schaefer and Michael Misa, as well as stand-outs Beckett Sennecke, Brady Martin, Isaac Howard, and Easton Cowan, among others. The cards will be included as part of 2025-26 Upper Deck Extended Series, scheduled to release this summer. Each Upper Deck Debut Game Jersey trading card will feature a photo-matched image of the player from their first professional game on the ice, as well as a piece of the jersey they wore during that game. Upper Deck will offer a Certificate of Authenticity (COA) for each of these cards, matching the exact date of the debut game. Additionally, three card variations will be available to collect, including Debut Game Jersey Autographs (serial #’d to their jersey number) and special Debut Game Jersey Auto Black Variations (serial #’d 1-of-1) containing unique patch or fight strap tags from the debut jersey.

Long-time Upper Deck collectors and hockey fans will recognize the design of these trading cards, as the company pays homage to its first-ever “UD Game Jersey” trading cards. The first cards to feature game worn jerseys debuted in Upper Deck’s 1996 Hockey and Football sets, and later in 1997 Basketball and Baseball. UD Game Jersey cards quickly became the most chased at the time and are now iconic in the hobby.

Fans and collectors can keep an eye out for the 2025-26 Upper Deck Hockey Extended Series, which will be released this summer at Certified Diamond dealers worldwide as well as mass retailers. For more information, please visit UpperDeck.com.

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About Upper Deck

Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).   

Media Contact:

Nicole Curro, nicole@carvecomms.com

© 2026 The Upper Deck Company

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © 2026 NHL. All Rights Reserved.

NHLPA, National Hockey League Players’ Association and the NHLPA logo are registered trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved.

The post UPPER DECK INTRODUCES NHL ROOKIE DEBUT JERSEY CARDS 30 YEARS AFTER PIONEERING FIRST-EVER GAME-USED JERSEY TRADING CARDS appeared first on Upper Deck.

UPPER DECK ANNOUNCES COVETED HARRY POTTER LICENSE, UPCOMING PRODUCT COLLECTION

Carlsbad, CA (Jan. 7, 2026) – Upper Deck, the global leader in sports and entertainment collectibles, is adding another iconic license to its extensive portfolio – announcing a deal to create collectibles surrounding the beloved Harry Potter franchise. News of the collaboration between Upper Deck and Warner Bros. Discovery Global Consumer Products was delivered to media and prospective retailers in a unique way inspired by the world of Harry Potter. The agreement will enable Upper Deck to provide fans with even more ways to connect with the acclaimed franchise, as the collectibles leader lends its expertise to create unique and premium products for Harry Potter fans around the world to enjoy.

“Harry Potter is easily one of the most sought-after licenses in today’s entertainment landscape. The combination of nostalgia, iconic characters and rich storytelling has sustained its cultural relevance for decades. Adding the Harry Potter franchise to our portfolio is a true testament to the quality and innovation that Upper Deck delivers to its licensors and collectors,” said Jason Masherah, President of Upper Deck. “The fandom for the world of Harry Potter is overwhelming, and we’re excited to give this community new ways to enjoy the wizarding world through beautifully crafted collectibles.”

For more than 25 years, the Harry Potter franchise has remained one of the most influential and beloved storytelling universes in the world. A best-selling fantasy novel series that spawned one of the most successful film franchises of all time, Harry Potter has transcended into a cultural touchstone spanning generations, supported by a deeply engaged global fan community. Enduring its pop culture relevance while continuing to evolve through new mediums, the Harry Potter license channels timeless themes of friendship, courage, identity, and belonging for both fans who grew up with the world of Harry Potter and new generations discovering it for the first time.

Upper Deck is excited to bring its iconic brands and flagship products to the world of Harry Potter. Initial releases will include Upper Deck Harry Potter and the Sorcerer’s Stone 25^th Anniversary Trading Cards, a cinematic journey celebrating the 25^th Anniversary of Sorcerer’s Stone. The set will include iconic Upper Deck flagship inserts, including UD Debuts featuring UD exclusives, high gloss, and Outburst parallels including a gold 1/1. To follow that, fans can also look forward to Fleer Ultra Harry Potter, which will showcase iconic Fleer Ultra inserts and original art trading cards. Key characters from the Harry Potter franchise will make their Upper Deck debuts, including Harry Potter, Ron Weasley, Hermione Granger, Professor Dumbledore, and Professor Snape. Both trading card sets will be available at Certified Diamond Dealers, mass retailers, as well as Upper Deck’s e-Pack platform.

“Entertainment-based trading cards have always been a priority for Upper Deck, and Harry Potter has been on the radar for a long time,” said Travis Rhea, Director of Entertainment Brands at Upper Deck. “We are excited to bring the license to the trading card and collectibles category. The timing of the upcoming 25^th Anniversary of the first movie, Harry Potter and the Sorcerer’s Stone, is perfect to apply the best-in-class Upper Deck brands to the Harry Potter licensed product portfolio.”

For the latest information and to stay up to date about future Upper Deck Harry Potter collectibles, visit www.UpperDeck.com.

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Media Contact:

Upper Deck – Nicole Curro, nicole@carvecomms.com

Warner Bros. Discovery Global Consumer Products – Lindsay.Kiesel@WBD.com

About Upper Deck:

Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).   

About Warner Bros. Discovery Global Consumer Products:

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue and Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor, and publishing programs inspired by the biggest franchises from Warner Bros. Film, television, animation, and games studios, HBO, Discovery, DC< Cartoon Network, HGTVH, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About The Harry Potter Franchise:

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including themed lands at six Universal Destinations and Experiences theme parks around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, Witches, and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.

With a new HBO Original TV series based on the books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.

All characters and elements © & Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s26)

The post UPPER DECK ANNOUNCES COVETED HARRY POTTER LICENSE, UPCOMING PRODUCT COLLECTION appeared first on Upper Deck.

Join Upper Deck at the 2026 NHL Winter Classic™ in Miami!

With the New Year quickly approaching, one of the biggest hockey events to help kick off 2026 is the 2026 Discover NHL® Winter Classic on January 2^nd at loanDepot park, where the Florida Panthers will face off against the New York Rangers. As the Official trading card partner of the NHL®, Upper Deck has some exciting activations and special prizes planned! Visit the Upper Deck booth at the 2026 Enterprise NHL® PreGame located in West Lot 3 on Jan. 2^nd  from 2:00 pm – 8:00 pm EST.

Personalized Trading Cards

Be sure to arrive early and make the Upper Deck booth your first stop to ensure you get a FREE personalized trading card! With a p-card booth on-site, strike your best hockey pose while decked out in your NHL® gear. We will print your custom card in front of you to take home and remind you of this event for years to come!

Photos depicted here are from previous NHL Winter Classic events

Puck-O Drop

After creating your personalized trading card, make sure to swing over to the Puck-O Drop! At the Upper Deck booth, AA Mint Cards will be selling official Upper Deck NHL® product. With the purchase of 2024-25 or 2025-26 Upper Deck product, you are eligible to participate in our Puck-O Drop game to win prizes. For every 3 packs purchased, you get one puck to drop, and with every hobby box purchased, you get 8 pucks to drop. This game is active while supplies last with the limit of 10 pucks per person, per turn.

Available Prizes include:

–     2026 Winter Classic Poster

–     5×7 Cards from the 2026 Winter Classic digital card set

–     Hockey Trading Card Packs

–     Beach Balls

–     Upper Deck Pins

–     Upper Deck Keychains

More information coming soon!

Check back on 12/29 at 12pm PST.

The post Join Upper Deck at the 2026 NHL Winter Classic™ in Miami! appeared first on Upper Deck.